Factors.ai vs Visual Visitor
Factors.ai
factors.ai
Visual Visitor
visualvisitor.comSide by side
| Figure | Factors.ai | Visual Visitor |
|---|---|---|
| Price from | $199/mo | — |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 1 |
| Spec score · Visitor Identification Software | 8.4 (#5) | 7.3 (#27) |
| Spec score · Website Visitor Identification Software | 8.4 (#7) | 7.3 (#25) |
| Spec score · Buyer Intent Software | 8.3 (#6) | 7.3 (#18) |
| Spec score · Website Visitor Tracking Software | 8.4 (#8) | 7.4 (#23) |
| Headquarters | Wilmington, Delaware, United States | Roswell, Georgia, United States |
| Integrations | The integrations page lists HubSpot, Salesforce, Zoho CRM, Google Ads, Meta Ads, LinkedIn Ads, Bing Ads, Slack, Microsoft Teams, Segment, G2, Zapier, and Make.com. | Listed integrations include Salesforce, Gmail, Outlook, HubSpot through Zapier, Mailchimp, Shopify, Slack, and webhooks; the pricing FAQ says Zapier or another workflow tool can be used when a direct integration is unavailable. |
| Security | Factors states it is SOC 2 Type II certified and GDPR, CCPA, and PECR compliant. | The company says data is encrypted in transit using TLS and at rest, and each account's data is kept in a separate environment. |
| Visitor identification | The Lite plan identifies companies visiting a website and analyzes website traffic. | WebID + Person identifies website visitors by first name, last name, email, and 37 other data points, with consent-based identification. |
Plans
Factors.ai
- Lite$199 a month
- Basic$6,000 a year
- Growth$20,000 a year
- Enterprise$30,000 a year
In their own words
Factors.ai
Factors.ai is an AI account-based marketing platform that brings ABM data together and uses AI agents to identify accounts, launch ad campaigns, and attribute wins. Teams can segment accounts with firmographic and behavioral filters, score them, and track buyer engagement. Its attribution combines first-touch, last-touch, and influenced views. The Lite plan identifies companies visiting a website and analyzes website traffic. It includes up to 5,000 monthly tracked users, up to 1,500 companies identified per month, and three seats, at $199 a month, billed $199/mo after a 14-day trial. Basic allows up to 10,000 tracked users, 3,000 companies identified per month, and five seats; Growth allows up to 50,000 tracked users, 8,000 identified companies per month, and ten seats. Enterprise includes dynamic audience syncing to Google and LinkedIn Ads and enhanced conversions for Google Ads, with up to 100,000 tracked users and 25 seats; its display says $30K Onwards per year and directs customers to contact sales. Factors.ai lists integrations with major CRM, ad, messaging, analytics, and automation services, and says Scout agents can be accessed through ChatGPT, Claude, Gemini, and other AI tools using Factors MCP. It is available on the web and through an API.
Visual Visitor
Visual Visitor has no write-up on Specifiction yet; its figures are above.