Feng-GUI vs Labvanced

Feng-GUI is a visual insights platform that predicts eye-tracking patterns and analyzes attention with AI. It can process websites, advertisements, videos, print materials, shelf layouts, signage and packaging. Reports include heatmaps, gaze plots, focus maps, Areas of Interest and aesthetics analyses, while an AI Assistant turns insights and recommendations into concise summaries. Feng-GUI can detect faces and analyze eight expressions: Neutral, Happy, Surprise, Sad, Anger, Disgust, Fear and Contempt. Report data exports as raw images, JSON or CSV. The service is available through a web browser and an open Platform API, with Model Context Protocol support for AI agents. The company states that MIT benchmarking found results 92% similar to real eye-tracking. It also states compliance with GDPR and PCI DSS and describes itself as a certified Microsoft supplier meeting SSPA and Supplier Data Protection Requirements. Uploaded files and reports are automatically deleted after three months for monthly subscribers and one year for annual subscribers. The documented maximum image size is 20 MB. Business costs $67 a month, billed annually; Basic costs $99 a month, billed monthly.

Labvanced is a no-code platform for designing and running behavioral research experiments. Researchers use graphical tools to build studies and can collect millisecond-precise reaction-time measures and webcam-based eye tracking. Study elements include questionnaires, audio and video stimuli, mouse tracking, and real-time multi-participant sessions. Labvanced documents recruitment integrations including Prolific, CloudResearch, Sona Systems, Besample, Panelabs, Amazon Mechanical Turk, and Clickworker. Its desktop app can connect EEG systems, eye trackers, motion sensors, and wearables through Lab Streaming Layer, and can run locally without internet access; that app is available to group and departmental license holders for Windows, MacOS, and Linux Ubuntu. A Chrome extension enables controlled studies on live third-party websites while recording gaze, clicks, hovering, and scrolling. Labvanced says webcam eye-tracking video is not sent to its servers or experimenters by default. The free plan includes 300 MB of storage, 10 recordings, and one active recruiting link. Paid tiers list live chat, with some adding premium email support or onboarding. Labvanced was released in 2018 and is maintained by Scicovery GmbH.