Finova Broker CRM vs MapleConnect
Finova Broker CRM
finova.tech
MapleConnect
mapleconnect.aiSide by side
| Figure | Finova Broker CRM | MapleConnect |
|---|---|---|
| Price from | — | $199/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | — | Yes |
| Plans published | 1 | 5 |
| Spec score · Mortgage CRM Software | 7.7 (#17) | 8.6 (#5) |
| Integrations | The product page describes native integrations for lead acquisition, including social media channels, leading email clients, credit referencing agencies and other tools. | The vendor describes native connectors, a Zapier app and a documented public REST API for custom real-time synchronization. |
| Support | Broker CRM support offers training resources, webinars, release notes, and ticket support; published hours are Monday to Friday, 09:00–17:00, excluding public holidays. | The mortgage page lists live human support at (888) 499-9060 and says guided migration is free. |
Plans
MapleConnect
- FreeFree
- MapleConnect FreeFree
- Essential$199 a month
- Professional$299 a month
- Premium$399 a month
In their own words
Finova Broker CRM
Finova Broker CRM has no write-up on Specifiction yet; its figures are above.
MapleConnect
MapleConnect is an AI-native mortgage CRM for borrower and referral-partner pipelines, follow-up, scheduling, and contact records. It can send an immediate text and email response to website forms, rate-quote requests, ad leads, and missed calls. Its AI voice agent can answer around the clock, collect caller details, book consults, and log calls; questions about rates and programs go to a licensed loan officer. Automated SMS and email sequences follow borrower stages such as new inquiries, early shopping, and in-process milestones. Real estate agents, builders, and financial planners can have their own pipeline, shared-file status updates, and ongoing contact cadences. MapleConnect covers lead capture, response, nurture, scheduling, and touch records, while credit decisions, disclosures, rate locks, and underwriting stay with the customer and its loan origination system. Listed connectors include Twilio, RetellAI, Stripe, Google and Outlook Calendar, Resend, SendGrid, Facebook Lead Ads, and Zapier; a public REST API supports custom real-time syncs. The service is web-based, with API access. A free plan and 14-day trial are listed; paid plans start at $199 a month.