Finova Broker CRM vs Model Match CRM

Finova Broker CRM

Figure	Finova Broker CRM	Model Match CRM
Price from	—	$49/mo
Free plan	—	—
Free trial	—	Yes
Open source	—	—
Web	Yes	Yes
API	—	Yes
Plans published	1	5
Spec score · Mortgage CRM Software	7.7 (#17)	8.4 (#8)
Founded	1996	LinkedIn lists the company as founded in 2014.
Integrations	The product page describes native integrations for lead acquisition, including social media channels, leading email clients, credit referencing agencies and other tools.	The product advertises Gmail, Outlook, Claude, ChatGPT, Model Match API, MCP and push/webhook integrations.
Purpose	Finova Broker CRM is designed specifically for financial services brokers and handles industry-specific requirements out of the box.	The CRM manages loan officers, real estate agents, and partners with live production and market data on records.
Security	Finova describes EU-based infrastructure, restricted and monitored production access, firewalls, 24/7 threat monitoring, daily backups retained for 14 days, and a disaster recovery site.	The privacy policy says Model Match uses technical and organizational measures to protect information and notes that no network or system can be guaranteed fully secure.
Support	Broker CRM support offers training resources, webinars, release notes, and ticket support; published hours are Monday to Friday, 09:00–17:00, excluding public holidays.	The listed Standard plan includes help desk, email, and group training sessions; Ultra includes priority support.

Finova Broker CRM has no write-up on Specifiction yet; its figures are above.

Model Match CRM has no write-up on Specifiction yet; its figures are above.