Finova Broker CRM vs Mortgage Magic
Finova Broker CRM
finova.techMortgage Magic
mortgage-magic.co.ukSide by side
| Figure | Finova Broker CRM | Mortgage Magic |
|---|---|---|
| Price from | — | £85/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | — | Yes |
| Plans published | 1 | 1 |
| Spec score · Mortgage CRM Software | 7.7 (#17) | 8.7 (#4) |
| Certifications | Finova announced ISO 27001 and ISO 27017 certifications for its cloud-native SaaS platforms in May 2026. | Mortgage Magic lists ISO 27001, ISO 9001 and ISO 42001 certifications. |
| Compliance | Custom automations and a comprehensive audit trail help firms build compliance into their workflows. | The site lists automated file checks, FCA audit trails, SMCR management and RegData submissions among its compliance features. |
| Founded | 1996 | LinkedIn gives 2019 as the founding year. |
| Headquarters | London, United Kingdom | Rainham, Essex, UK |
| Integrations | The product page describes native integrations for lead acquisition, including social media channels, leading email clients, credit referencing agencies and other tools. | Official pages name TransUnion and Experian credit-data integrations, with consent required for access. |
| Security | Finova describes EU-based infrastructure, restricted and monitored production access, firewalls, 24/7 threat monitoring, daily backups retained for 14 days, and a disaster recovery site. | The site states that it uses UK cloud infrastructure, role-based permissions, regular third-party penetration testing and AES-256 encryption at rest and in transit. |
| Support | Broker CRM support offers training resources, webinars, release notes, and ticket support; published hours are Monday to Friday, 09:00–17:00, excluding public holidays. | The maker’s press page says it aims to respond to press inquiries within two hours during business hours. |
Plans
In their own words
Finova Broker CRM
Finova Broker CRM has no write-up on Specifiction yet; its figures are above.
Mortgage Magic
Mortgage Magic is a mortgage CRM, sourcing and compliance platform for UK mortgage advisers, broker networks, mortgage clubs and lenders. It combines pipeline management, task automation, document handling, a client diary and team collaboration with live lender criteria, whole-of-market product access and one-click sourcing through an AI sourcing engine. Compliance tools include automated file checks, FCA audit trails, SMCR management and RegData submissions. Clients can use a white-labelled mobile app to track mortgages, upload documents and communicate securely. Its Secure Portal includes AI Lender Connect, which analyzes lender forms and transfers case data to lender portals. The maker lists Android, iOS, web and Windows platforms; the Secure Portal is also available as a Windows 10/11 64-bit installer or as a PWA. Mortgage Magic lists a free plan and trial, and its Prometheus plan costs £85 a month. It says it uses UK cloud infrastructure, role-based permissions, regular third-party penetration testing and AES-256 encryption at rest and in transit.