Fintastic vs rex by AureliaX

Fintastic is enterprise planning and analysis software built around a connected model of business data and planning assumptions. It links finance, revenue, operations, workforce, marketing, and IT plans. Its AI Agent analyzes the live model, traces figures to their drivers, and uses the planning engine to calculate results. The Agent can create scenarios on a copied version so the baseline remains unchanged; proposed model changes wait for user approval. Permissions can be set by entity and dimension, dataset, view, and version, with cell-level masking for sensitive figures. The Agent inherits the user's permissions. Fintastic names NetSuite, Salesforce, Workday, Snowflake, Google BigQuery, Oracle, OneStream, AWS Redshift, and BambooHR among its connected systems. After an initial load, connectors fetch only changed data. The product is aimed at enterprise planning teams and supports forecasting across reps, territories, products, time horizons, pipeline, capacity, and financial plans. Fintastic says teams typically go live in 12–16 weeks with a practitioner-led team. Pricing is not publicly listed; the company offers a demo and directs prospective customers to contact it.

rex by AureliaX is a Marketing Mix Modelling platform for measuring and improving marketing performance across online and offline channels. Bayesian machine-learning models test starting assumptions against two to three years of historical data. Response curves and scenario planning support recommended budget allocations, while the platform provides budget planning, forecasting and ROI reporting. Users can inspect model components, confidence intervals, initial assumptions and how incoming data changed them. rex connects to more than 500 marketing platforms, including Google Ads, Meta, TikTok, Snapchat, LinkedIn and Pinterest. For offline channels without APIs, templates accept weekly or monthly spend and reach figures. Recommendations are updated monthly and reviewed by the maker’s team. Onboarding typically includes two or three sessions and a monthly review. The service is available through web and API access. Its maker describes it as GDPR-compliant and privacy-first and says it does not rely on user-level cookies. Pricing is tailored to business needs, users and modules, with pilot programs for strategic partners.