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SPECIFICTION
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Firepush vs Recapture

Firepush

getfirepush.com

Recapture

recapture.io

Side by side

FigureFirepushRecapture
Price from$13/mo$39/mo
Free planYes—
Free trialYesYes
Open source——
WebYesYes
iOSYes—
AndroidYes—
Plans published226
Spec score · Email Marketing Software9.0 (#9)7.7 (#131)
Spec score · Email marketing tools8.4 (#64)7.6 (#133)
Free planYesNo
IntegrationsThe product page names Growave and PageFly as third-party integrations, and the Shopify Plus page describes Shopify Flow integration as a feature that will be launched soon.The features page names MailChimp and Zapier, and the homepage shows ecommerce support for Shopify, WooCommerce, Magento, BigCommerce, and Easy Digital Downloads.
ReportingReporting shows subscriber counts, click-through rates, conversion rates, and revenue generated for campaigns and automations.Recapture offers campaign performance metrics and can send performance reports daily, weekly, or monthly.
SecurityFirepush says it uses administrative, technical, and physical safeguards for customer data and will notify customers if a breach materially affects them or people in their databases.Recapture says it encrypts off-site backups, does not store credit card numbers on its servers, and uses industry standard techniques to protect stored data.
Audience segmentationYesYes
Paid from1339
SupportThe pricing page includes email support on Free, standard support on Basic, and priority support on Pro.The pricing page says support is available by live chat, phone, or email.

Plans

Firepush

  • FreeFree
  • Basic - 10,000 pushes$13 a month
  • Basic - 20,000 pushes$25 a month
  • Basic - 30,000 pushes$35 a month
  • Pro - 25,000 pushes$49 a month
  • Pro - 50,000 pushes$89 a month
  • Pro - 100,000 pushes$159 a month
  • Pro - 150,000 pushes$229 a month
  • Pro - 250,000 pushes$299 a month
  • FreeFree

Firepush pricing →

Recapture

  • Cart Recovery$39 a month
  • Cart Recovery + Email$58 a month
  • Cart Recovery + SMS$59 a month
  • cart recovery$39 a month
  • cart recovery + email$58 a month
  • cart recovery + sms$59 a month

Recapture pricing →

In their own words

Firepush

Firepush is a push marketing app for Shopify stores, with tools to recover abandoned carts, bring back customers, and support sales campaigns. Its automations include abandoned-cart recovery, price-drop and back-in-stock alerts, welcome series, order and shipping updates, and win-back campaigns. Campaign tools include promotions, flash sales, scheduling, countdown timers, discount codes, audience segmentation, campaign boosts, and hero images. Stores can collect subscribers through pop-ups, sign-up boxes, a fly-out widget, and embedded buttons. Reporting covers subscriber counts, click-through rates, conversions, and campaign revenue. Firepush works on Android, iOS, and the web, though iPhone shoppers need to add a store to their home screen to subscribe. It lists Growave and PageFly integrations. The free plan includes 500 push notifications per month; paid plans start at $13/mo for 10,000 monthly pushes. Pushes stop when a plan reaches its limit and resume in the next billing cycle.

Visit getfirepush.com

Recapture

Recapture has no write-up on Specifiction yet; its figures are above.

Visit recapture.io