FirstLook Engagement Analytics vs Keentics

FirstLook Engagement Analytics combines in-game telemetry with out-of-game player signals in player profiles for game studios. Native Unreal and Unity SDKs support session tracking and custom events. Teams can segment players by playtime, retention cohort, source, country, custom attributes, and tags, then trigger automated email or Discord direct messages from events or rules. Dashboards cover players, Discord, Steam, visits, sessions, custom events, retention cohorts, and funnels. Listed inputs include Unreal or Unity telemetry, Discord activity, Steam playtime, and API custom events; identity syncing spans Steam, Discord, Epic, and console accounts. Teams can export segments as CSV or through an API, and API ingestion can stream warehouse events. Counter and duration events can feed filters, segments, triggers, quests, rewards, and Discord roles. The Forever Free plan costs nothing and includes 100k player profiles, up to 500 playtesters, and 1,000 emails per month. Analytics Core costs $149 a month, billed monthly per game, and includes 1M events. Engagement Pro costs $3,499 a month, billed monthly per game, and includes 10M events. FirstLook lists Community Support for Core and Slack Support for Pro.

Keentics is an event analytics platform for games, apps, and websites. It turns raw events into funnels, retention and lifetime-value analysis, behavioral paths, and reusable cohorts. Game metrics include ARPU, ARPPU, whale curves, ad revenue, and ROAS. Teams can group custom events across dimensions, build multi-step funnels, create dashboard cards, and query raw events with sandboxed, read-only SQL on ClickHouse. Reporting supports Web/JS, iOS, Android, Unity, WeChat Mini Program, and server backends. SDK features include batching, offline retry, identity merging, autocapture, and API-key authentication. The service says raw event data can be exported at any time; its Free plan excludes export and read-only SQL. Data is hosted on Keentics cloud, and bot and crawler traffic is filtered from monthly event quotas. Plans are based on event volume: Free allows 2 million events per month, while paid plans start at $20 a month.