FirstLook Engagement Analytics vs Playful
FirstLook Engagement Analytics
firstlook.ggPlayful
beplayful.ggSide by side
| Figure | FirstLook Engagement Analytics | Playful |
|---|---|---|
| Price from | $149/mo | — |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| Linux | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 3 | 3 |
| Spec score · Game Playtesting Platforms | 8.6 (#6) | 7.3 (#19) |
| Support | Pricing lists Community Support on Core plans and Slack Support on Pro plans. | Studios can contact Playful at [email protected] to discuss or arrange testing. |
Plans
FirstLook Engagement Analytics
- Forever FreeFree
- Analytics Core$149 a month
- Engagement Pro$3,499 a month
Playful
- Early prototype validation (case study)$1,288, paid once
- Onboarding and usability refinement (case study)$1,750, paid once
- Publisher readiness validation (case study)$3,849, paid once
In their own words
FirstLook Engagement Analytics
FirstLook Engagement Analytics combines in-game telemetry with out-of-game player signals in player profiles for game studios. Native Unreal and Unity SDKs support session tracking and custom events. Teams can segment players by playtime, retention cohort, source, country, custom attributes, and tags, then trigger automated email or Discord direct messages from events or rules. Dashboards cover players, Discord, Steam, visits, sessions, custom events, retention cohorts, and funnels. Listed inputs include Unreal or Unity telemetry, Discord activity, Steam playtime, and API custom events; identity syncing spans Steam, Discord, Epic, and console accounts. Teams can export segments as CSV or through an API, and API ingestion can stream warehouse events. Counter and duration events can feed filters, segments, triggers, quests, rewards, and Discord roles. The Forever Free plan costs nothing and includes 100k player profiles, up to 500 playtesters, and 1,000 emails per month. Analytics Core costs $149 a month, billed monthly per game, and includes 1M events. Engagement Pro costs $3,499 a month, billed monthly per game, and includes 10M events. FirstLook lists Community Support for Core and Slack Support for Pro.