Fitrine vs Looklet

Fitrine has no write-up on Specifiction yet; its figures are above.

Looklet is a web-based platform for fashion brands and retailers to make digital on-model product imagery with digitized real or AI-generated models. Users can capture garments in a Looklet studio or upload product images, then process, style, and export them. Styling options include templates, pre-pairing, and adjustments to models, backgrounds, movement, and crops. Virtual Studio offers more than 30 AI-created models and supports front and back images for womenswear and menswear. It handles apparel but excludes eyewear, scarves, footwear, jewelry, bags, and multicolored transparent garments. Looklet recommends ghost or mannequin inputs and product images at least 1,250 pixels wide for best results. Enterprise offers integrations and open APIs, and says a studio can capture up to 120 products daily with 1–2 operators; onboarding takes 8–10 weeks. The free plan includes 10 images and 500 credits. Paid one-time plans are Starter at $1,500, Basic at $4,800, and Plus at $9,000. There is no free trial.