Flick vs Optimate
Flick
flick.social
Optimate
optimatesocial.comSide by side
| Figure | Flick | Optimate |
|---|---|---|
| Price from | $11/mo | £29/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | — | Yes |
| Plans published | 6 | 6 |
| Spec score · AI Social Media Caption Generators | 8.9 (#4) | 8.9 (#7) |
| Analytics | The pricing comparison lists account, content, audience activity, and hashtag performance analytics for Instagram. | Paid dashboards combine follower, reach, engagement and post-performance data across connected accounts. |
| Company headquarters | Crunchbase lists Flick's headquarters in Stratford, Warwickshire, United Kingdom. | The registered office is Suite 8 Stapleford Business Hub, 1 Toton Lane, Stapleford, Nottingham, NG9 7JQ, UK. |
| Documentation | The help center is organized into eight collections covering setup, connections, billing, AI, publishing, hashtags, analytics and mobile use. | The help centre covers account connections, supported platforms, AI content and images, scheduling, analytics, remixing and Claude. |
| Product | Flick describes itself as an all-in-one social media marketing platform with scheduling, hashtag, analytics, and writing tools. | Optimate is an AI powered social media management platform for creating, scheduling, publishing, analysing and optimising social content. |
| Security | Flick says it does not ask for Instagram passwords or perform automated account actions, and connects through Instagram/Facebook’s official API. | The privacy policy describes secure hosting, encryption where appropriate, access controls, monitoring and least privilege measures. |
| Support | Flick advertises 24/7 support and lists [email protected] for assistance. | Users can contact support by email or contact form, and the company says it will reply as soon as it can. |
| Supported networks | Flick supports scheduling for Instagram posts and reels, Facebook, TikTok and LinkedIn. | The service lists LinkedIn, Instagram, Facebook, X, YouTube, TikTok, Pinterest, Threads, Google Business, Bluesky and Mastodon connections. |
Plans
Flick
- Solo$11 a month
- Pro$24 a month
- Agency$55 a month
- Solo£11 a year
- Pro£24 a year
- Agency£55 a year
Optimate
- FreeFree
- FreeFree
- Pro£29 a month
- Studio£59 a month
- Agency£135 a month
- EnterprisePriced on request
In their own words
Flick
Flick is a social media marketing platform with scheduling, hashtag search, analytics, and writing tools. Its AI assistant helps with strategy, planning, content creation, captions, and ideas tailored to a business. Scheduling supports Instagram posts and Reels, plus posts for Facebook, TikTok, and LinkedIn. Hashtag search works in more than 20 languages, and Instagram analytics cover account, content, audience activity, and hashtag performance. Flick is available in a web browser and through iOS and Android apps. Plans differ by social profiles, user logins, and monthly post allowances: Solo includes four profiles, one login, 30 scheduled posts per social per month, and 30 tracked Instagram posts per month. Pro includes eight profiles and two logins, with unlimited scheduled and tracked Instagram posts. Agency includes 20 profiles and five logins, also with unlimited post allowances. Flick has no free plan but offers a 7-day trial. A subscription is activated and charged after the trial unless canceled; canceling during the trial avoids a charge. Listed prices exclude tax, which is added to invoices. Subscriptions can be canceled at any time from the billing page.
Optimate
Optimate is a social media management platform for creating, scheduling, publishing, analysing, and improving content. Its AI tools use a brand’s voice, audience, content pillars, and prohibited words to shape captions and hooks. A shared calendar supports content plans and scheduling across connected accounts, while analytics brings together followers, reach, engagement, and post performance with recommendations based on account results. It connects to Facebook, Instagram, LinkedIn, TikTok, YouTube, X, Pinterest, Threads, Bluesky, and Google Business. Clients can review work through a link without making an account; approval or change requests are logged. A Claude connector can read account data and draft or schedule content, but publishing requires confirmation. Optimate is available on Android, iOS, and web. The free plan allows three connected accounts, five scheduled posts at a time, and five AI text generations. Paid plans start at £29 a month, and a 14-day trial is offered. Instagram requires a professional account linked to a Facebook Page; TikTok and YouTube posts need video, and Instagram posts need an image.