Folderly vs WarmupHero
Folderly
folderly.comWarmupHero
warmuphero.comSide by side
| Figure | Folderly | WarmupHero |
|---|---|---|
| Price from | $4.67/mo | Free |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 12 | 1 |
| Spec score · Email Warmup Software | 9.1 (#1) | 7.2 (#24) |
| Intended users | Folderly presents its suite for B2B teams and highlights outbound campaigns, cold outreach, and marketing use cases. | The FAQ includes questions about cold emailing and who should warm up an inbox, and the homepage describes improving email campaign deliverability. |
| Purpose | Folderly describes its suite as AI and email deliverability tools for B2B teams that help draft campaigns, check sending setups, and monitor delivery. | WarmupHero describes email warmup as gradually increasing sending volume to build an email address’s reputation and reduce spam risk. |
| Support | The site offers tailored expert support and lists [email protected] and +1 302 202 4044 as contact details. | The site lists [email protected] as a support contact. |
Plans
Folderly
- Inbox Insights FreeFree
- PulseFree
- Folderly — 25–99 mailboxes$56 a year
- Folderly 25–99 mailboxes (yearly)$56 a month
- Folderly — 10–24 mailboxes$72 a year
- Folderly 10–24 mailboxes (yearly)$72 a month
- Inbox Insights Monthly$79 a month
- Folderly — 1–9 mailboxes$96 a year
- Folderly 1–9 mailboxes (yearly)$96 a month
- Inbox Insights Yearly$799 a year
In their own words
Folderly
Folderly is a suite of AI and email deliverability tools for B2B teams. It combines campaign drafting with checks and monitoring intended to help assess email placement and sender reputation. Inbox Insights reviews inbox placement along with sending IP and domain signals before a campaign; its free plan includes 2 tests per month. Pulse tracks placement over time, and real-time alerts are available for free. Folderly AI turns an offer, audience, and goal into a campaign draft and directs users to relevant checks. Other tools cover DMARC reports, public DNS and IP inspection, email HTML previews, and real-message testing; DMARC is a pilot and Mirror is in beta. Folderly says it connects to email service providers through API and SMTP, supports custom providers, and names Amazon AWS, Sendpulse, Elastic Email, Google Workspace, SendGrid, and Microsoft Outlook. Product availability, access, and plans vary by product. Listed options include Inbox Insights Monthly at $79 a month for 100 tests and Inbox Insights Yearly at $799 a year for 100 tests per month. Folderly mailbox plans list a minimum commitment and per-mailbox monthly amounts, billed yearly.
WarmupHero
WarmupHero is an email warmup service that gradually increases sending volume to build an address’s reputation and reduce spam risk. It says setup takes one minute, works with all email service providers and runs automatically. The service exchanges warm-up messages with real people, sends personalized emails sequentially and keeps messages in conversation threads with automated replies. It opens warm-up emails, marks them important and moves them back to the inbox when they land in spam. Analytics show whether messages reach the inbox, spam or folders such as Promotions and Updates. Users can customize messages and add signatures containing images or links. Connections include the Office365 API and an SMTP/IMAP method for other business accounts. SmartReach.io users generate an API key before connecting an email account. WarmupHero is available as a web service and extension, with spam monitoring listed. Its free SmartReach.io plan costs nothing. The privacy policy says it does not access, read or delete users’ emails, while it may process information supplied about recipients and customers.