FollowThrough vs Lumidara
FollowThrough
follow.clvrd.com
Lumidara
lumidara.comSide by side
| Figure | FollowThrough | Lumidara |
|---|---|---|
| Price from | $29/mo | $10/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 4 | 3 |
| Spec score · Salon Marketing Software | 9.2 (#2) | 7.8 (#29) |
| Audience | The maker describes FollowThrough as built for owner-led small businesses and businesses such as salons, car washes, restaurants, gyms, and spas. | Lumidara is built for independent beauty businesses, including salons, nail studios, lash bars, and spas. |
| Loyalty | Loyalty programs support rewards, customer enrollment, progress tracking, digital passes, and QR check-ins. | Businesses can set points rules based on visits or dollars spent and offer rewards clients redeem through their portal. |
| Privacy | CLVRD's privacy policy says it does not sell submitted information and does not use third-party advertising cookies or retargeting pixels on its website. | The privacy policy says subscription payments are processed by Stripe and Lumidara does not store card numbers or banking details on its servers. |
| Support | Business includes priority support. | Lumidara provides a contact form for questions, feedback, or product inquiries. |
Plans
In their own words
FollowThrough
FollowThrough helps small businesses track leads, set next steps, automate reminders, and encourage customers to return. Its tools include CRM and pipeline tracking, tasks, lifecycle email automation, campaigns, loyalty programs, reports, and an owner dashboard. Users can start from templates for new leads, missed calls, quote follow-ups, first visits, or inactive customers, then add contacts manually or import a CSV. Digital loyalty passes can be sent by email; customers can track progress and use QR codes for check-ins. The Free plan costs $0/forever for one user and up to 25 contacts, with pipeline, tasks, and email notifications. Paid plans start at $29/month and include a 14-day free trial with no credit card required. Solo lists Square and Clover integrations, while public API access is included in Growth. FollowThrough is available on Android, iOS, and the web, with API availability listed. The maker describes it as built for owner-led businesses, including salons, car washes, restaurants, gyms, and spas.