FollowThrough vs Shore
FollowThrough
follow.clvrd.comShore
shore.comSide by side
| Figure | FollowThrough | Shore |
|---|---|---|
| Price from | $29/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | — |
| Plans published | 4 | 7 |
| Spec score · Salon Marketing Software | 9.2 (#2) | 8.5 (#11) |
| Audience | The maker describes FollowThrough as built for owner-led small businesses and businesses such as salons, car washes, restaurants, gyms, and spas. | Shore describes its customers as service providers and retailers and highlights industries including hair, beauty, health, wellness, and retail. |
| Headquarters | British Columbia, Canada | Munich, Germany |
| Integrations | The Solo plan lists Square and Clover integrations. | The Booking package lists Google Calendar integration, and Booking + Marketing lists PayPal integration. |
| Support | Business includes priority support. | Shore offers personal support and a hotline, and says its service team helps with registration, setup, and importing data. |
| Trial | Paid plans include a 14-day free trial, and the pricing page says no credit card is required. | The free trial lasts 14 days, requires no payment information, and ends automatically. |
Plans
Shore
- Booking€49.90 a year
- Booking + Marketing€69.90 a year
- POS€49.90 a year
- POS+€69.90 a year
- All-in-One€119.90 a year
- Booking$4,990 a month
- Booking + Marketing$6,990 a month
In their own words
FollowThrough
FollowThrough helps small businesses track leads, set next steps, automate reminders, and encourage customers to return. Its tools include CRM and pipeline tracking, tasks, lifecycle email automation, campaigns, loyalty programs, reports, and an owner dashboard. Users can start from templates for new leads, missed calls, quote follow-ups, first visits, or inactive customers, then add contacts manually or import a CSV. Digital loyalty passes can be sent by email; customers can track progress and use QR codes for check-ins. The Free plan costs $0/forever for one user and up to 25 contacts, with pipeline, tasks, and email notifications. Paid plans start at $29/month and include a 14-day free trial with no credit card required. Solo lists Square and Clover integrations, while public API access is included in Growth. FollowThrough is available on Android, iOS, and the web, with API availability listed. The maker describes it as built for owner-led businesses, including salons, car washes, restaurants, gyms, and spas.
Shore
Shore combines appointment booking, customer and staff management, payments, and point-of-sale tools for service businesses and retailers. Customers can book through a business website, Google, Instagram, or Facebook, while staff can use an online calendar, customer records, automatic reminders, and business statistics. Group booking and payment collection are also listed. For in-person sales, its POS app turns an iPad into a register that can connect to a card reader and receipt printer; POS features include inventory control, with a DATEV interface for transferring sales data to a tax advisor. Shore runs in a browser and has iOS and Android apps. It lists a Google Calendar integration in Booking and PayPal in Booking + Marketing. Plans include Booking, Booking + Marketing, POS, POS+, and All-in-One. Pricing starts at €49.90/mo (annual), and there is no free plan. The 14-day trial requires no payment information and ends automatically. Shore says its servers and databases are located in Germany, with daily backups and redundant storage.