FootPrynt vs HypeAuditor
FootPrynt
footprynt.ai
HypeAuditor
hypeauditor.comSide by side
| Figure | FootPrynt | HypeAuditor |
|---|---|---|
| Price from | ₹20,833.33/mo | Free |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 6 | 1 |
| Spec score · Influencer Marketing Platforms | 8.4 (#26) | 8.8 (#9) |
| API | FootPrynt offers a social API for discovering, analyzing, and tracking creators, and its Scale plan lists custom API access. | The API offerings include creator lookup, influencer reports, discovery, Instagram market analysis, and campaign management. |
| Campaign management | Yes | Campaign tools include outreach, a built-in CRM, contracting, payment tracking, performance forecasting, and reporting. |
| Creator discovery | The platform lets teams find Indian creators by category, city, audience, engagement, authenticity, and brand fit. | Its discovery tools search Instagram, YouTube, TikTok, X, and Twitch creators using AI, keyword, lookalike, and flexible-filter searches. |
| Creator payments | Yes | Yes |
| Founded | The About page describes FootPrynt as founded in India and shows 2016 as its operator-led foundation. | The company says it was founded in 2017 to help brands find suitable influencers. |
| Integrations | The site lists Shopify and WooCommerce integrations and says Shopify tracking is included in its pricing tiers. | The Zapier integration can connect HypeAuditor with other apps for workflow automation, including examples with Slack, Google Sheets, Power BI, Looker Studio, Mailchimp, HubSpot, Excel, and Gmail. |
| Intended users | The pricing page describes Starter for growing brands, Growth for agencies and multi-campaign teams, and Scale for enterprise, API, and white-label workflows. | The company positions the platform for brands and agencies seeking to improve influencer marketing efforts. |
| Performance analytics | Yes | Yes |
| Purpose | FootPrynt combines creator discovery, campaign management, content repurposing, paid media execution, and reporting for creator-led growth. | HypeAuditor describes its product as an all-in-one influencer marketing platform for brands and agencies. |
| Security and privacy | The privacy policy says FootPrynt uses industry-standard security measures, does not sell personal data, and allows users to request data deletion. | The privacy policy identifies Stonecast Financial LLC as the service provider and says its policy is aligned with GDPR and CCPA requirements. |
| Support | The Starter plan includes email support, Growth includes priority support, and Scale lists 24/7 dedicated support. | The company lists support at [email protected] and offers a guided product walkthrough with a sales manager. |
Plans
FootPrynt
- Monthly₹35,000 a month
- Quarterly₹90,000, paid once
- Annually₹250,000 a year
- GrowthPriced on request
- ScalePriced on request
- StarterPriced on request
In their own words
HypeAuditor
HypeAuditor is an influencer marketing platform for brands and agencies, combining creator discovery, campaign management, performance analytics and creator payments. Its discovery tool searches a database of more than 227.4 million creator accounts with filters. Creator reports cover audience demographics, authenticity, reach, audience quality and performance across Instagram, TikTok, Twitch, X and YouTube. My Network provides a creator CRM with contact details, campaign history, notes, conversations, custom fields and lists. Market analysis covers competitors, benchmarking, global research, trends and rankings; fraud detection and authenticity checks are also listed. The product is available on the web, through an API and as a Chrome extension. The API includes creator lookup, reports, discovery, Instagram market analysis and campaign management endpoints. The extension displays influencer metrics and supports saving creators, but works only with Instagram and YouTube; discovery and campaign management are unavailable in it. Free media plans and campaign management are offered, along with demos of other features. Pricing is on request, and a free trial is available without a stated duration.