FORM vs Retlay
FORM
form.comRetlay
retlay.comSide by side
| Figure | FORM | Retlay |
|---|---|---|
| Price from | $21/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | — |
| Self-hosted | Yes | — |
| Plans published | 5 | 1 |
| Spec score · Retail Store Operations Software | 9.1 (#2) | 7.1 (#21) |
| Headquarters | FORM lists its headquarters at 859 Willard Street, Suite 400, Quincy, Massachusetts. | Milan, Italy |
| Integrations | GetApp lists Salesforce Platform, Microsoft Azure, Looker, Microsoft 365 and Microsoft Teams as integrations. | Retlay says it can connect with company IT infrastructure, store data, product catalogs, and authentication systems. |
| Pricing limits | The pricing FAQ states a 10-user minimum for FORM OpX and a 20-user minimum for GoSpotCheck by FORM. | Pricing depends on the number of stores and selected active modules; the page does not publish numeric prices. |
Plans
FORM
- FORM OpX$21 a month
- GoSpotCheck by FORM$35 a month
- Image RecognitionPriced on request
- For Operational Excellence$21 a month
- For Market Execution$35 a month
In their own words
FORM
FORM is a mobile digital assistant and field execution platform for frontline teams, covering daily tasks, data collection, communication and real-time intelligence. Its offerings include GoSpotCheck by FORM for market execution and FORM OpX for operational excellence. Market execution tools include a no-code task builder, mobile app, photo capture and reporting, alerts, and business intelligence dashboards. FORM's mobile image recognition AI analyzes products and prices in photos of shelves, displays, menus, back bars and coolers. FORM OpX is described for leaders in safety, compliance, manufacturing and facilities management. The mobile application can collect data without internet access, then upload responses and completed tasks when synchronized. FORM OpX is listed for iOS, Android, Windows and a web portal; the wider platform list also includes an API and self-hosted option. Listed prices are $21 a month for For Operational Excellence, with a 10-user minimum, and $35 a month for For Market Execution, with a 20-user minimum. FORM is paid and has no free plan; trials or proofs of concept are typically tied to one use case and require internal approvals.