Frase vs Hovers
Frase
frase.io
Hovers
hovers.aiSide by side
| Figure | Frase | Hovers |
|---|---|---|
| Price from | $19/mo | $49/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 7 | 6 |
| Spec score · Content Optimization Software | 9.1 (#1) | 8.1 (#18) |
| Security | Frase states that it is SOC 2 Type II attested and GDPR compliant, with encryption at rest and in transit, access controls, audits, and vulnerability scanning. | Hovers says it uses encryption of sensitive data, regular security audits, and restricted access to personal information. |
| Support | Enterprise includes a dedicated account manager and an SLA, while FraseCMS Pro includes dedicated support. | The Agency Growth plan includes priority support, while Agency Unlimited includes a dedicated success manager. |
Plans
Frase
- Starter$39 a month
- Professional$103 a month
- Scale$239 a month
- EnterprisePriced on request
- FraseCMS FreeFree
- FraseCMS Basic$19 a month
- FraseCMS Pro$99 a month
Hovers
- FreeFree
- Starter$49 a month
- Momentum$79 a month
- Scale$99 a month
- Agency Growth$399 a month
- Agency Unlimited$799 a month
In their own words
Frase
Frase combines SEO research, content optimization and GEO scoring to help teams work on search rankings and AI citations. Its workflow researches topics, drafts pages in a brand voice, scores content for Google and AI search, and supports publishing, monitoring and fixes. Content can be published to WordPress, Webflow, Sanity and Wix, or hosted through FraseCMS. Frase Answers responds to visitors using a site's own content with citations and captures the questions they ask. AI Visibility monitors citations across ChatGPT, Perplexity, Claude, Gemini and Google AI; Content Guard tracks rankings and traffic decay and drafts fixes for approval. Frase supports multilingual writing in more than 70 languages and locale variants, team collaboration, and a REST API for content, SERP and audit endpoints. Starter costs $39 a month billed yearly, or $49 per month month to month, and includes 10 articles and 50 audit pages monthly. FraseCMS Free includes 100,000 monthly page views and 25 GB bandwidth. The service is available on web, extension and API.
Hovers
Hovers is an AI-powered content platform focused on using search insights to plan, create, review, and publish content. Its seven agents handle topic mapping, cluster planning, content for different funnel stages, draft review, internal linking, Search Console data, and coverage expansion. Hovers says it can produce a reviewed article in under four minutes, with more than 2,000 words, entities, citations, links, AI images, and specialist review. The Google Search Console integration provides performance analysis, recommendations, visibility tracking, issue detection, and keyword optimization. Publishing destinations include WordPress, Shopify, Framer, and custom CMS webhooks. WordPress tools include direct publishing and updating, bulk content analysis, and scheduled refreshes; Framer syncing uses a plugin and token-based API access. The Free plan includes one website and one AI article generation, while paid plans start at $49 per month. Agency Growth costs $399 per month and includes priority support; Agency Unlimited costs $799 per month and includes a dedicated success manager. Subscribers can cancel in one click, pause for up to 90 days, and export articles, images, and keywords after cancellation.