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SPECIFICTION
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Frase vs hrefStack

Frase

frase.io

hrefStack

hrefstack.com

Side by side

FigureFrasehrefStack
Price from$19/mo$37.50/mo
Free planYesYes
Free trialYes—
Open source——
WebYesYes
APIYes—
Plans published75
Spec score · AI Writing Tools9.2 (#12)8.9 (#28)
Brand voice controlsYesYes
CMS publishingFrase publishes directly to WordPress, Webflow, Sanity, and Wix, or hosts content on FraseCMS.The agent publishes directly to a CMS on a schedule.
Free planNoYes
IntegrationsIntegrations include Google Search Console, Google Docs, Notion, GitHub, Linear, Slack, Zapier, Make, n8n, Claude, ChatGPT, and MCP.The site lists WordPress, Shopify, Wix, Ghost, Squarespace, Sanity, Drupal, Google Search Console, ChatGPT, Claude, Perplexity, Gemini, and Grok integrations or connections.
Language supportFrase supports native writing in more than 70 languages.multilingual
Long-form writingYesYes
SecurityFrase states that it is SOC 2 Type II attested and GDPR compliant, with encryption at rest and in transit, access controls, audits, and vulnerability scanning.The privacy policy states that data is encrypted in transit and at rest, access is limited by need to know, password hashing and optional two-factor authentication are used, and security audits and intrusion detection are performed.
SEO featuresYesYes
SupportEnterprise includes a dedicated account manager and an SLA, while FraseCMS Pro includes dedicated support.hrefStack provides email support at [email protected], with priority email support on Starter and priority support on Pro.
Team collaborationYesTeam collaboration is included with the Pro plan.

Plans

Frase

  • Starter$39 a month
  • Professional$103 a month
  • Scale$239 a month
  • EnterprisePriced on request
  • FraseCMS FreeFree
  • FraseCMS Basic$19 a month
  • FraseCMS Pro$99 a month

Frase pricing →

hrefStack

  • FreeFree
  • Starter$450 a year
  • Pro$699 a year
  • Starter$45 a month
  • Pro$69 a month

hrefStack pricing →

In their own words

Frase

Frase combines SEO research, content optimization and GEO scoring to help teams work on search rankings and AI citations. Its workflow researches topics, drafts pages in a brand voice, scores content for Google and AI search, and supports publishing, monitoring and fixes. Content can be published to WordPress, Webflow, Sanity and Wix, or hosted through FraseCMS. Frase Answers responds to visitors using a site's own content with citations and captures the questions they ask. AI Visibility monitors citations across ChatGPT, Perplexity, Claude, Gemini and Google AI; Content Guard tracks rankings and traffic decay and drafts fixes for approval. Frase supports multilingual writing in more than 70 languages and locale variants, team collaboration, and a REST API for content, SERP and audit endpoints. Starter costs $39 a month billed yearly, or $49 per month month to month, and includes 10 articles and 50 audit pages monthly. FraseCMS Free includes 100,000 monthly page views and 25 GB bandwidth. The service is available on web, extension and API.

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hrefStack

hrefStack has no write-up on Specifiction yet; its figures are above.

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