Frase vs Keyword Tool
Frase
frase.ioKeyword Tool
keywordtool.ioSide by side
| Figure | Frase | Keyword Tool |
|---|---|---|
| Price from | $19/mo | $68/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 7 | 6 |
| Spec score · SEO tools | 9.2 (#8) | 8.6 (#23) |
| Free plan | No | Yes |
| Paid from | 39 | 68 |
| Support | Enterprise includes a dedicated account manager and an SLA, while FraseCMS Pro includes dedicated support. | The site directs users to contact support for custom subscriptions and refund requests within the 30-day guarantee period. |
Plans
Frase
- Starter$39 a month
- Professional$103 a month
- Scale$239 a month
- EnterprisePriced on request
- FraseCMS FreeFree
- FraseCMS Basic$19 a month
- FraseCMS Pro$99 a month
Keyword Tool
- Starter$68 a month
- Growth$148 a month
- Scale$308 a month
- Agency$628 a month
- FreeFree
- Enterprise & CustomPriced on request
In their own words
Frase
Frase combines SEO research, content optimization and GEO scoring to help teams work on search rankings and AI citations. Its workflow researches topics, drafts pages in a brand voice, scores content for Google and AI search, and supports publishing, monitoring and fixes. Content can be published to WordPress, Webflow, Sanity and Wix, or hosted through FraseCMS. Frase Answers responds to visitors using a site's own content with citations and captures the questions they ask. AI Visibility monitors citations across ChatGPT, Perplexity, Claude, Gemini and Google AI; Content Guard tracks rankings and traffic decay and drafts fixes for approval. Frase supports multilingual writing in more than 70 languages and locale variants, team collaboration, and a REST API for content, SERP and audit endpoints. Starter costs $39 a month billed yearly, or $49 per month month to month, and includes 10 articles and 50 audit pages monthly. FraseCMS Free includes 100,000 monthly page views and 25 GB bandwidth. The service is available on web, extension and API.
Keyword Tool
Keyword Tool generates long-tail keyword suggestions from autocomplete when given a seed term. It supports keyword and competitor research across 16 platforms, including Google, YouTube, Bing, Amazon, TikTok, Reddit, Pinterest and Google Trends. The free tool works without an account and can return 750+ Google autocomplete keywords. Paid plans add search volume, cost per click, competition scores, device breakdown and historical trends; they also support search-volume enrichment for up to 1,000 keywords per request, with daily capacity depending on the plan. Access includes the web interface, API and MCP, and Claude, Cursor and ChatGPT are named as compatible assistants. Google coverage includes 190+ countries, 68,000+ locations and 50+ languages. The site says Google and Bing metrics come from planner ecosystems, while volumes for other platforms are modeled estimates based on clickstream signals. Web, API and MCP share a daily request pool, and available MCP tools can vary by endpoint, plan and rollout status. Paid plans start at $68 a month. There is no free trial; the pricing FAQ lists a 30-day money-back guarantee for paid plans.