Overview

Frase can research a topic, draft long-form content in a brand voice, and score it for Google and AI search. It also covers rank tracking, site audits, backlink analysis, and competitor research, so it reaches beyond drafting and editing into ongoing search work. That scope is useful for teams managing both content production and performance; it may be more than a writer needs for a focused drafting workflow.

AI Visibility monitors citations across ChatGPT, Perplexity, Claude, Gemini, and Google AI. Content Guard watches rankings and traffic decay and drafts fixes for approval, while an agent can publish automatically on any content type when enabled. Frase Answers responds to visitors using a site's own content with citations and captures the questions they ask.

Key features

Writing, monitoring, and publishing

Frase writes natively in more than 70 languages and locale variants, and includes brand voice controls and team collaboration. It publishes to WordPress, Webflow, Sanity, and Wix, or can host content on FraseCMS. The ability to monitor citations and draft content fixes extends the workflow beyond initial publication, though the amount of material those features can cover varies by plan.

Integrations and access

Frase has 16 native integrations, including Google Search Console, Google Docs, Notion, GitHub, Linear, Slack, Zapier, Make, n8n, Claude, ChatGPT, and MCP. Its REST API provides content, SERP, and audit endpoints with webhooks on every plan. MCP and CLI access works in Claude, ChatGPT, Codex, Cursor, and terminals, giving teams several routes for fitting Frase into existing work.

Frase states that it is SOC 2 Type II attested and GDPR compliant, with encryption at rest and in transit, access controls, audits, and vulnerability scanning. It says customer data obtained through Google Workspace APIs or other platforms is not used to train generalized AI or machine-learning models. Team permissions separate billing administration, editing, and read-only access.

Pricing

Frase offers both paid content plans and a separate CMS tier. The paid content plans use monthly article, audit-page, seat, site, and Content Guard allowances, so the cheapest price is not the only constraint to weigh.

Plan	Price and billing	What it includes
Starter	$39.00 USD per month billed yearly; $49/mo month to month	1 seat, 1 site, 10 articles/month, 50 audit pages/month, Content Guard watches 10 pages
Professional	$103.00 USD per month billed yearly; $129/mo month to month	3 seats, 5 sites, 40 articles/month, 250 audit pages/month, Content Guard watches 75 pages
Scale	$239.00 USD per month billed yearly; $299/mo month to month	5 seats, up to 10 domains, 100 articles/month, 1,000 audit pages/month, Content Guard watches 300 pages
Enterprise	Custom pricing	Custom seats, domains, limits, and API access; white-label reports, branded client portal, SSO and SAML, dedicated account manager, and SLA

Yearly billing saves 20% on the monthly rate. Starter suits a solo user working on one site, but its 10-article and 50-page monthly ceilings leave little room for higher-volume production or broad auditing. Professional raises those quotas and adds three seats and five sites, making it a better fit for a small team. Scale is aimed at larger publishing operations that need up to 10 domains and materially higher monthly allowances. Enterprise suits organizations needing custom limits, identity controls, or client-facing reporting; it uses custom pricing.

The 7-day trial is capped at 5 articles, 50 audit pages, 25 AI prompts, and 3 seats. That allows a small team to assess the workflow, but the article cap is half Starter's monthly allowance. FraseCMS is a separate publishing option: Free is free and includes 100,000 page views/month and 25 GB bandwidth, with a Powered by Frase badge. Basic costs $19.00 USD per month for 250,000 page views/month, 100 GB bandwidth, a custom subdomain or subdirectory, and no badge. Pro costs $99.00 USD per month for 1,000,000 page views/month, 500 GB bandwidth, and dedicated support. These CMS tiers are not substitutes for the paid content plans' article and audit allowances.

Platforms

Frase runs on the web, through an extension, and via API. Its publishing destinations include WordPress, Webflow, Sanity, Wix, and FraseCMS; agent workflows are supported through MCP and CLI in Claude, ChatGPT, Codex, Cursor, and terminals.

Who it's for

Frase is a strong fit for content marketers, SEO professionals, agencies, enterprise content teams, freelance writers, and publishers who need research, writing, optimization, publishing, and monitoring connected. Multilingual teams can draft in more than 70 languages and locale variants. Teams should match their expected article output, audit coverage, and number of collaborators to plan limits before committing. A writer seeking only a lightweight drafting tool, or a small operation that would exceed Starter's quotas, may be better served by a narrower or more flexible alternative.

Pros and cons

Pros: One workflow combines long-form writing, SEO research, optimization, and AI-citation tracking across five named search services.
Pros: The REST API is available on every plan, and MCP and CLI access support agent-based workflows.
Pros: Publishing spans four named platforms plus FraseCMS, and Frase Answers can respond from a site's own content with citations.
Cons: Starter allows only 10 articles and 50 audit pages per month, which can constrain even modest ongoing content and audit work.
Cons: Starter has one seat and one site; teams need a higher tier as collaborators or properties grow.
Cons: The free FraseCMS tier carries a Powered by Frase badge and does not replace a paid content plan.

Alternatives

Choose NEURONwriter if a lower-priced paid entry point and project-based content analysis matter more: its Bronze plan is $23.00 USD per month and includes 2 projects/folders and 25 content writer analyses, alongside 5 AI-monitored questions and 15,000 AI credits.

Hovers is a freemium alternative with a free plan for one website that includes one AI article generation, cluster and gap analysis, auto internal linking, and topic-cluster planning.

YourText.Guru is another freemium option; its Lite plan is $107.00 USD per month billed monthly or $98 /month with $1,176 billed annually, and includes 50 SEO optimizations/month and 2 members.

GSEOeditor offers a free plan with 25 searches and 25 AI credits total, one workspace, and 10 pages; it suits readers who want a no-cost starting point with explicit small caps.

Originality.ai is a better fit when AI detection is the central need: its free tier provides detection only, with 3 scans per day and 2,000 words per scan.

WriterZen is a paid alternative with a Keyword Research plan at $135.00 USD per month, billed one time, including 50,000 keyword credits and 10,000 keywords clustering.

Clearscope is worth considering for a web-based content workflow with a paid Essentials plan at $129.00 USD per month, including 50 tracked prompts, 50 pages, 20 monthly topic explorations, and 20 monthly drafts.

GazeSEO is a freemium alternative.

For broader category browsing, see Content Optimization Software, AI Copywriting Software, AI Blog Writing Tools, AI Writing Tools, SEO Content Optimization Software, and SEO Writing Software.

Verdict

Choose Frase if your team wants to bring research, content production, traditional SEO, and AI-citation monitoring into one publishing workflow, and can work within the plan's monthly quotas. Its main reason to choose is breadth with API and agent access across every plan; its main reason to look elsewhere is the combination of per-plan article, audit-page, and seat ceilings, especially for teams whose needs exceed Starter or require custom Enterprise pricing.

	Frase	Lunapilot
Free plan	Yes	No
Free trial	Yes	No
Paid from	$19/mo	€59/mo
Platforms	api, extension, Web	Web
Free plan	No	No
Paid from	Free
Brand voice controls	Yes	Yes
Language support	multilingual
Long-form writing	Yes
SEO features	Yes	Yes
Team collaboration	Yes
Native integrations	16
Rank tracking	Yes
Site audit	Yes
Backlink analysis	Yes
Competitor research	Yes
API access	Yes

Frase vs Lunapilot

Frase

Lunapilot