Frase vs MarketMuse
Frase
frase.io
MarketMuse
marketmuse.comSide by side
| Figure | Frase | MarketMuse |
|---|---|---|
| Price from | $19/mo | Free |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 7 | 4 |
| Spec score · Content Optimization Software | 9.1 (#1) | 7.8 (#30) |
| Spec score · SEO tools | 9.2 (#8) | 7.9 (#105) |
| Spec score · AI Marketing Tools | 9.1 (#2) | 7.7 (#14) |
| Spec score · SEO Content Optimization Software | 9.0 (#2) | 7.7 (#16) |
| Spec score · AI SEO Software | 9.0 (#3) | 7.7 (#21) |
| Spec score · AI Content Creation and Optimization Software | 9.0 (#4) | 7.6 (#23) |
| Free plan | No | Yes |
| Integrations | Integrations include Google Search Console, Google Docs, Notion, GitHub, Linear, Slack, Zapier, Make, n8n, Claude, ChatGPT, and MCP. | The About page says MarketMuse introduced an integration that lets users connect their ChatGPT account to the product. |
| Security | Frase states that it is SOC 2 Type II attested and GDPR compliant, with encryption at rest and in transit, access controls, audits, and vulnerability scanning. | MarketMuse supports two-step verification and requires account passwords to be at least 10 characters with a special character, a number, and an uppercase letter. |
Plans
Frase
- Starter$39 a month
- Professional$103 a month
- Scale$239 a month
- EnterprisePriced on request
- FraseCMS FreeFree
- FraseCMS Basic$19 a month
- FraseCMS Pro$99 a month
MarketMuse
- FreeFree
- OptimizePriced on request
- ResearchPriced on request
- StrategyPriced on request
In their own words
Frase
Frase combines SEO research, content optimization and GEO scoring to help teams work on search rankings and AI citations. Its workflow researches topics, drafts pages in a brand voice, scores content for Google and AI search, and supports publishing, monitoring and fixes. Content can be published to WordPress, Webflow, Sanity and Wix, or hosted through FraseCMS. Frase Answers responds to visitors using a site's own content with citations and captures the questions they ask. AI Visibility monitors citations across ChatGPT, Perplexity, Claude, Gemini and Google AI; Content Guard tracks rankings and traffic decay and drafts fixes for approval. Frase supports multilingual writing in more than 70 languages and locale variants, team collaboration, and a REST API for content, SERP and audit endpoints. Starter costs $39 a month billed yearly, or $49 per month month to month, and includes 10 articles and 50 audit pages monthly. FraseCMS Free includes 100,000 monthly page views and 25 GB bandwidth. The service is available on web, extension and API.
MarketMuse
MarketMuse is web-based software for researching, planning, briefing, and writing web content. It analyzes a site's content inventory to identify topic clusters, assess topical authority, and surface opportunities to create or update pages. Competitive tools find content gaps and compare topical coverage, including through SERP Heatmap and Cluster Analysis. It also provides Personalized Difficulty, Topic Authority, Competitive Advantage, Content Score, and Page Authority metrics. Users can customize content briefs and export them to Google Docs or Microsoft Word. The Optimize application includes generative AI to assist content creation; MarketMuse says it does not write content for customers. An integration lets users connect a ChatGPT account. The platform supports English and Spanish, also used to train its topic model, and lists SERP analysis markets including the United States, Canada, the United Kingdom, Australia, Spain, and Mexico. The free plan includes one user and 10 queries per month, but no site inventory or tracked topics. Optimize, Research, and Strategy plans have specified user, tracked-topic, brief, and strategy-document limits, with prices not listed. MarketMuse says it does not act as a CMS or directly manage customer content.