Frase vs SEOTesting

Frase combines SEO research, content optimization and GEO scoring to help teams work on search rankings and AI citations. Its workflow researches topics, drafts pages in a brand voice, scores content for Google and AI search, and supports publishing, monitoring and fixes. Content can be published to WordPress, Webflow, Sanity and Wix, or hosted through FraseCMS. Frase Answers responds to visitors using a site's own content with citations and captures the questions they ask. AI Visibility monitors citations across ChatGPT, Perplexity, Claude, Gemini and Google AI; Content Guard tracks rankings and traffic decay and drafts fixes for approval. Frase supports multilingual writing in more than 70 languages and locale variants, team collaboration, and a REST API for content, SERP and audit endpoints. Starter costs $39 a month billed yearly, or $49 per month month to month, and includes 10 articles and 50 audit pages monthly. FraseCMS Free includes 100,000 monthly page views and 25 GB bandwidth. The service is available on web, extension and API.

SEOTesting measures the impact of SEO changes using Google Search Console data, with Google Analytics data available when connected. Its tests include time-based experiments, comparisons between test and control groups, and LLM tests; they can cover individual pages, groups of pages, or URL switches, and track organic traffic and ranking impact. Reports address click-through-rate opportunities, content insights, Search Console data, keyword cannibalization, and monthly SEO summaries. The platform also identifies pages receiving clicks from AI search and offers tools to find prompt patterns and measure AI-driven visits. Website monitoring can alert teams to XML sitemap and robots.txt changes. Connections include Google Search Console, optional Google Analytics 4 and Bing Webmaster Tools, and a Looker Studio connector. An API, MCP server, and Chrome extension provide additional ways to use its data and checks. The 14-day free trial includes full functionality for up to 30 sites and requires no credit card. Paid plans start at $50 a month for Single Site.