Frase vs SerpBear

Frase combines SEO research, content optimization and GEO scoring to help teams work on search rankings and AI citations. Its workflow researches topics, drafts pages in a brand voice, scores content for Google and AI search, and supports publishing, monitoring and fixes. Content can be published to WordPress, Webflow, Sanity and Wix, or hosted through FraseCMS. Frase Answers responds to visitors using a site's own content with citations and captures the questions they ask. AI Visibility monitors citations across ChatGPT, Perplexity, Claude, Gemini and Google AI; Content Guard tracks rankings and traffic decay and drafts fixes for approval. Frase supports multilingual writing in more than 70 languages and locale variants, team collaboration, and a REST API for content, SERP and audit endpoints. Starter costs $39 a month billed yearly, or $49 per month month to month, and includes 10 articles and 50 audit pages monthly. FraseCMS Free includes 100,000 monthly page views and 25 GB bandwidth. The service is available on web, extension and API.

SerpBear is an open-source app for tracking Google keyword positions across unlimited domains and keywords. Users can configure Basic, Custom or Smart scraping strategies and schedule email alerts for position changes daily, weekly or monthly. Its Google Search Console integration displays visits, impressions, average position, ranking keywords, and recent top keyword, country and page statistics. Users can export domain keywords and their data as CSV files. A built-in API can retrieve keyword and domain data, refresh positions, run scrapes and send notification emails with a user-set API key. Scraping backends include services such as ScrapingRobot, Serply, SerpApi, SearchApi, ValueSerp, Serper, ScrapingAnt and CrazySerp, or user-provided proxy IPs. SerpBear itself is free, but external scraping providers may impose usage limits or charges; the documentation lists ScrapingRobot with 5,000 free searches per month. Deployment options include Node.js or Docker on a server, local use and hosted deployment guides. The app can be added to a mobile device as a PWA, and the repository lists the MIT license.