Frase vs Social Hawk
Frase
frase.ioSocial Hawk
socialhawk.aiSide by side
| Figure | Frase | Social Hawk |
|---|---|---|
| Price from | $19/mo | £149/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 7 | 2 |
| Spec score · AI Writing Tools | 9.2 (#12) | 7.4 (#230) |
| Brand voice controls | Yes | Social Hawk learns a user's tone of voice and generates content intended to reflect their personality, messaging, and expertise. |
| Free plan | No | No |
| Security | Frase states that it is SOC 2 Type II attested and GDPR compliant, with encryption at rest and in transit, access controls, audits, and vulnerability scanning. | The privacy policy lists encryption in transit and at rest, secure AWS infrastructure, access controls, authentication, monitoring, and threat detection. |
| Support | Enterprise includes a dedicated account manager and an SLA, while FraseCMS Pro includes dedicated support. | The pricing page says real human Hawks can assist users and offers a Concierge Service for done-for-you social media. |
Plans
Frase
- Starter$39 a month
- Professional$103 a month
- Scale$239 a month
- EnterprisePriced on request
- FraseCMS FreeFree
- FraseCMS Basic$19 a month
- FraseCMS Pro$99 a month
Social Hawk
- Social Hawk£149 a month
- Ultimate Marketing Department BundlePrice not published
In their own words
Frase
Frase combines SEO research, content optimization and GEO scoring to help teams work on search rankings and AI citations. Its workflow researches topics, drafts pages in a brand voice, scores content for Google and AI search, and supports publishing, monitoring and fixes. Content can be published to WordPress, Webflow, Sanity and Wix, or hosted through FraseCMS. Frase Answers responds to visitors using a site's own content with citations and captures the questions they ask. AI Visibility monitors citations across ChatGPT, Perplexity, Claude, Gemini and Google AI; Content Guard tracks rankings and traffic decay and drafts fixes for approval. Frase supports multilingual writing in more than 70 languages and locale variants, team collaboration, and a REST API for content, SERP and audit endpoints. Starter costs $39 a month billed yearly, or $49 per month month to month, and includes 10 articles and 50 audit pages monthly. FraseCMS Free includes 100,000 monthly page views and 25 GB bandwidth. The service is available on web, extension and API.
Social Hawk
Social Hawk has no write-up on Specifiction yet; its figures are above.