Frase vs Wordplay
Frase
frase.ioWordplay
wordplay.aiSide by side
| Figure | Frase | Wordplay |
|---|---|---|
| Price from | $19/mo | $1,000/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 7 | 6 |
| Spec score · AI Writing Tools | 9.2 (#12) | 7.8 (#175) |
| API | The REST API provides programmatic access to content, SERP, and audit endpoints with webhooks, and is available on every plan. | The Wordplay API supports article generation from an idea, title, title and sections, title with introduction and sections, and a freestyle prompt. |
| Free plan | No | No |
| Integrations | Integrations include Google Search Console, Google Docs, Notion, GitHub, Linear, Slack, Zapier, Make, n8n, Claude, ChatGPT, and MCP. | 1 |
| Language support | Frase supports native writing in more than 70 languages. | multilingual |
| Long-form writing | Yes | Yes |
| Security | Frase states that it is SOC 2 Type II attested and GDPR compliant, with encryption at rest and in transit, access controls, audits, and vulnerability scanning. | The privacy policy says the company strives to use commercially acceptable means to protect personal information but cannot guarantee absolute security. |
| SEO features | Yes | Yes |
Plans
Frase
- Starter$39 a month
- Professional$103 a month
- Scale$239 a month
- EnterprisePriced on request
- FraseCMS FreeFree
- FraseCMS Basic$19 a month
- FraseCMS Pro$99 a month
Wordplay
- Platinum$2,800, paid once
- Enterprise Access$1,000 a month
- Starter$99, paid once
- Silver$399, paid once
- Gold$999, paid once
- platinum$2,800, paid once
In their own words
Frase
Frase combines SEO research, content optimization and GEO scoring to help teams work on search rankings and AI citations. Its workflow researches topics, drafts pages in a brand voice, scores content for Google and AI search, and supports publishing, monitoring and fixes. Content can be published to WordPress, Webflow, Sanity and Wix, or hosted through FraseCMS. Frase Answers responds to visitors using a site's own content with citations and captures the questions they ask. AI Visibility monitors citations across ChatGPT, Perplexity, Claude, Gemini and Google AI; Content Guard tracks rankings and traffic decay and drafts fixes for approval. Frase supports multilingual writing in more than 70 languages and locale variants, team collaboration, and a REST API for content, SERP and audit endpoints. Starter costs $39 a month billed yearly, or $49 per month month to month, and includes 10 articles and 50 audit pages monthly. FraseCMS Free includes 100,000 monthly page views and 25 GB bandwidth. The service is available on web, extension and API.