Friendbuy vs GrowSurf
Friendbuy
friendbuy.com
GrowSurf
growsurf.comSide by side
| Figure | Friendbuy | GrowSurf |
|---|---|---|
| Price from | — | $125/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 1 | 7 |
| Spec score · Referral Marketing Software | 7.5 (#22) | 8.5 (#8) |
| Spec score · Customer Referral Software | 7.5 (#8) | 8.5 (#2) |
| Spec score · Referral Management Software | 7.5 (#23) | 8.4 (#7) |
| Headquarters | Palos Verdes Estates, California, United States | Newark, DE, USA |
| Integrations | Friendbuy lists integrations including Shopify, Shopify Plus, Shopify POS, Klaviyo, Attentive, Braze, Recharge, Segment, Trybe, and Salesforce Commerce Cloud. | The integrations directory lists 61 integrations, including Stripe, HubSpot, Salesforce, PayPal, Zapier, and webhooks. |
| Limits | Friendbuy’s service terms state that fees are shown in Service Orders and that customers owe fees for the full Service Order term even if they cancel early. | Referral program pricing is based on participants, and exceeding a tier’s participant limit can trigger an automatic prorated upgrade. |
| Product | Friendbuy combines referral, loyalty, and influencer programs on a growth platform for customer acquisition and retention. | GrowSurf provides customer referral and affiliate program software for marketing and product teams. |
| Security | Friendbuy states that data moves over encrypted connections and that a data processing agreement and subprocessor list are available on request. | GrowSurf says it uses firewalls, IP allowlists, HTTPS with HSTS, and AES-256 encryption at rest for certain sensitive information. |
| Support | Friendbuy describes white-glove, project-managed onboarding, an ongoing success plan, and customer success alerts. | Referral Startup includes email support, Business includes realtime support, and Custom includes priority support. |
Plans
GrowSurf
- Free (affiliate programs)Free
- Startup (yearly)$125 a month
- Startup (monthly)$179 a month
- Business (yearly)$314 a month
- Business (monthly)$449 a month
- Custom (affiliate programs)Priced on request
- Custom (referral programs)Priced on request
In their own words
GrowSurf
GrowSurf provides referral and affiliate program software for marketing and product teams. Referral programs can issue one-time rewards such as gift cards, cash, or credits; affiliate programs support recurring commissions. The software creates referral links and can automate gift-card, cash, account-credit, and PayPal payouts. Teams can install it with a copy-and-paste code snippet, and GrowSurf says a referral program can be launched within a day. It lists 61 integrations, including Stripe, HubSpot, Salesforce, PayPal, Zapier, and webhooks, alongside a REST API, webhooks, SDKs, API libraries, embeddable elements, and an MCP server. The free affiliate plan has no monthly subscription and charges a 3% success fee. Startup is $125 a month billed yearly or $179 a month billed monthly; both support up to 2,500 participants. Paid plans include a 14-day trial. Referral pricing depends on participant limits, and exceeding a tier can trigger an automatic prorated upgrade.