Fugo vs Look Digital Signage
Fugo
fugo.aiLook Digital Signage
lookdigitalsignage.comSide by side
| Figure | Fugo | Look Digital Signage |
|---|---|---|
| Price from | $20/mo | $11.70/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | Yes |
| macOS | Yes | Yes |
| Linux | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 6 | 2 |
| Spec score · Digital Signage Software | 9.0 (#7) | 8.9 (#10) |
| API access | Yes | Yes |
| Content types | images,videos,PDFs,documents,web pages,dashboards,social feeds,RSS feeds,news,weather,presentations | images,videos,audio,HTML ZIP archives,websites,video streams,text,QR codes |
| Free plan | Yes | No |
| Headquarters | London, United Kingdom | Wilmington, Delaware, United States |
| Integrations | Fugo states it has 47 apps and integrations, including Power BI, Looker, Grafana, Tableau, Google Drive, Sheets, and Slides. | Look describes API and Zapier connections for automating content, plus built-in apps including Instagram, Google Review, weather, and flight schedules. |
| Offline playback | Yes | Local cached content continues playing when the internet connection is unavailable. |
| Paid from | 20 | 13.5 |
| Support | Fugo offers help center articles and videos and chat-box support, with priority support listed in its plan comparison. | The homepage advertises 24/7 in-app support from real people. |
| User roles | custom | advanced |
Plans
Fugo
- Essential$24 a month
- Core$36 a month
- Enterprise$40 a month
- Essential$240 a year
- Core$360 a year
- Enterprise$480 a year
In their own words
Fugo
Fugo is cloud-based digital signage software for managing screen content, schedules, and screen health from a central platform. Teams can upload media, build playlists, schedule and target content, publish to multiple screens in bulk, and mirror screens wirelessly. Supported content includes images, videos, PDFs, documents, web pages, dashboards, social and RSS feeds, news, weather, and presentations. Fugo reports screen status and playback and can alert users when screens go offline or need attention. It lists 47 apps and integrations, including Power BI, Looker, Grafana, Tableau, Google Drive, Sheets, and Slides. Most integrations are included in a plan, but some premium apps may cost extra, and connected third-party tools need their own subscriptions. Fugo offers a free plan and a 14-day trial of Core features without a credit card. Listed plans are Essential at $24 a month, Core at $36 a month, and Enterprise at $40 a month billed annually. Its browser player needs to remain open, awake, and in the foreground, so Fugo does not recommend it as the primary player for permanent everyday signage.
Look Digital Signage
Look Digital Signage lets users manage one screen or thousands from a central CMS, create layouts and schedule content while keeping playback running if a connection drops. Supported content includes images, videos, audio, HTML ZIP archives, websites, video streams, text and QR codes. Its visual designer supports multi-zone layouts for different resolutions, along with video walls and interactive touch experiences. Content Creator includes AI image and video generation, visual editing and copy rewriting. An alert center provides playback logs, status notifications, screenshots and device health information; analytics cover playback views, uptime, frequency and location. Users can schedule playlists by time, day, date or location. Integrations include API and Zapier connections and built-in apps such as Instagram, Google Review, weather and flight schedules. Look offers cloud use and an on-premise option under a non-exclusive license. PRO costs $11.70 a month when billed annually, per screen, with VAT extra. The 14-day trial is limited to two screens and displays a Look watermark until upgrading.