Fundiful vs ImpactGuru

Fundiful provides branded online crowdfunding campaigns for organizations raising money for causes and projects. Each organization can have a dedicated site that displays its branding and only its own campaigns. Campaign pages can include a title, description, picture, fundraising target, video, special formatting, and a custom URL; organizations can edit, deactivate, or reactivate campaigns through platform forms. Donations can be processed by Fundiful or through an organization's own merchant account. When Fundiful processes card donations, the processor's fee, described as approximately 2%, is deducted from the donation, and Fundiful says it adds no transaction fee. Payouts reach the organization's bank account in daily or weekly batches, at its option. Organizations processing at least $10,000 in monthly donations can use their own merchant account through Stripe or Authorize.net. The responsive platform is designed for mobile devices, tablets, laptops, and desktops. Organizations can provide translations for selected content. Fundiful serves faith based organizations and businesses running charitable projects, but is not designed for personal fundraising. Its free plan has no startup costs or monthly fees; direct services such as setup or campaign management may incur charges.

ImpactGuru is an online technology platform that connects donors with people or organizations seeking funds. It supports medical, personal, social, creative and charitable campaigns. A fundraiser can be prepared by adding details, images, a story and supporting documents. The Campaigner app offers a personalized dashboard, donation updates, chat support, document uploads and withdrawals on Android and iOS; the platform also runs on the web. ImpactGuru says there is no set fundraising ceiling and reports campaigns reaching Rs. 14 crores. Contributions are treated as donations or gifts, not amounts that must be repaid to donors. Campaigns must first pass the platform’s approval criteria. Due diligence includes identity checks, hospital or NGO and beneficiary-account verification, document review and content moderation. The company also describes algorithmic fraud monitoring and review by an in-house trust team. It says support agents respond within 24 hours. A free plan is available, while payments carry a 3% processing and donor support fee; international card and cross-border fees may also apply. Recurring donations and card and wallet payments are supported.