Gan.AI vs Impossible
Gan.AI
gan.ai
Impossible
impossible.ioSide by side
| Figure | Gan.AI | Impossible |
|---|---|---|
| Price from | $24/mo | $0.04/mo |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 5 | 8 |
| Spec score · Video Personalization Software | 9.1 (#2) | 8.8 (#4) |
| Company profile | LinkedIn describes Gan.AI as a privately held software-development company headquartered in Mountain View, California, founded in 2021, with 51–200 employees. | LinkedIn describes Impossible as a privately held design-services company founded in 2010, headquartered in Lisbon and sized at 51–200 employees. |
| Integrations | Documented connectors include Zapier, Make, HubSpot, Klaviyo, Keap, HighLevel, Outreach, Follow Up Boss, Apollo, Salesforce, Zoho, Google Sheets, Mailchimp, Mailmodo and Twilio. | The site names Salesforce Marketing Cloud, Emarsys, Braze, Adobe Campaign, and any email service provider; documentation also lists HubSpot, Marketo, n8n, Zapier, and Mailchimp. |
| Product | Gan.AI describes itself as a platform for creating personalized videos at scale, including avatars, dubbing, and conversational avatars. | Impossible describes itself as a cloud rendering platform for personalized video campaigns at scale. |
| What it does | Gan.AI creates AI avatars, cinematic ads, personalized videos and faceless generative videos for brands. | Impossible provides cloud infrastructure for creating personalized videos that render when a viewer requests playback. |
Plans
Gan.AI
- Free PlanFree
- Studio FreeFree
- Creator$24 a month
- Growth$199 a month
- Studio EnterprisePriced on request
Impossible
- Your cloud$0.04 a month
- Your cloud or on-premises$0.04 a month
- At volume$0.07 a month
- At-volume cloud usage$0.07 a month
- Scaling$0.15 a month
- Scaling usage$0.15 a month
- Basic plan$50 a month
- Start$50 a month
In their own words
Gan.AI
Gan.AI makes personalized videos from a recording, swapping in viewer-specific details such as names or company information to create customized clips. Its tools include custom AI avatars with lip-sync, voice cloning, and multilingual speech, as well as dubbing and conversational avatars. Video features listed include cinematic ads, editing, visual personalization, automated backgrounds, dynamic scenes, personalized calls to action, and landing pages. Teams can import data through CSV, CRM integrations, APIs, Zapier, webhooks, CRM workflows, or manual entry. Named integrations include Make, HubSpot, Salesforce, Klaviyo, Google Sheets, Twilio, and Apollo; the API can support custom integrations and product workflows. A free video and screen recorder is available through a Chrome extension. Gan.AI says it supports 22 official Indic languages, English, Spanish, and Portuguese. The free plan includes 10 AI videos monthly, 100 generative credits, and 10 personalization credits. Creator costs $24 a month; Growth costs $199 a month. Both are billed 20% off with yearly billing. Studio Enterprise has custom pricing.
Impossible
Impossible is a cloud rendering platform for personalized video campaigns. It creates a recipient-specific video when a viewer presses play, so an unwatched link does not trigger a render. Its browser editor builds templates from layers linked to data fields and can import After Effects compositions and other personalized-video template formats. Templates can vary text, images, video, sound, voice, scenes and story flows by recipient. Output is MP4 or HLS, which the site says plays on devices and clients without installation. The optional FX Player adds clickable calls to action and choices; analytics report views, completion and click-through rate down to the scene. Named integrations include Salesforce Marketing Cloud, Emarsys, Braze, Adobe Campaign and email service providers; documentation also lists HubSpot, Marketo, n8n, Zapier and Mailchimp. Billing is metered with a 10-second minimum per render, and monthly volume does not carry over. The Basic plan is $50/month for the first 1,000 minutes each month.