GatewayAPI vs Gupshup
GatewayAPI
gatewayapi.com
Gupshup
gupshup.aiSide by side
| Figure | GatewayAPI | Gupshup |
|---|---|---|
| Price from | — | Free |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 4 |
| Spec score · SMS APIs | 8.8 (#3) | 8.5 (#9) |
| Spec score · Transactional SMS Software | 8.7 (#9) | 8.5 (#14) |
| Spec score · SMS API services | 8.3 (#17) | 8.4 (#15) |
| Free plan | No | No |
| Integrations | Supported integrations include WordPress, Kannel, SMPP, Make and Zapier. | Gupshup advertises more than 500 plug-and-play integrations covering CRMs, support, payments and commerce. |
| Rating on G2 | GatewayAPI scores 4.9 out of 5 from 10 reviews. | 4.4 out of 5 from 67 reviews |
| Rating on Software Advice | GatewayAPI scores 4.9 out of 5 from 70 reviews. | 4.3 out of 5 from 35 reviews |
Plans
GatewayAPI
- RCS Basic€0.04, paid once
- RCS Basic€0.04, paid once
- Pay-as-you-go SMSPrice not published
- Pay-as-you-go SMSPriced on request
Gupshup
- Gupshup messaging feeFree
- WhatsApp API Self ServePriced on request
- WhatsApp API Self-ServeFree
- EnterprisePriced on request
In their own words
GatewayAPI
GatewayAPI has no write-up on Specifiction yet; its figures are above.
Gupshup
Gupshup provides conversational AI for marketing, commerce, and customer support. Its agents use conversational context to take actions such as booking appointments, cancelling tickets, and making EMI payments. Teams can set engagement rules, connect business tools, apply guardrails, and define a trusted source of truth. Complex conversations can be escalated to human support.
The platform lists WhatsApp, Instagram, SMS, web and app, RCS, and voice channels. It supports trigger campaigns and drip journeys, with metrics to measure their performance. Other listed capabilities include a visual flow builder, AI bot generation, knowledge-base answers, lead qualification, and conversation routing. Integrations include Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, and Braze, alongside custom integrations and more than 500 plug-and-play options.