Overview

Geogrid measures local rankings across nearby search points and displays them as a heatmap, rather than reducing visibility to a single location. A scan can cover up to 441 coordinates, and historical ranking data plus weekly updates support ongoing comparison. Competitor tracking adds context when assessing how visibility varies across an area.

Results come through the Serper API rather than scraping, with locale inferred per scan. Credits are charged per grid point, while cached nodes, skipped terrain and dead quadrants are not billed. This makes scan size and rescan frequency important when estimating usage, especially across several businesses or locations.

Key features

From heatmap to next steps

AI action plans prioritize fixes, identify the zone each one targets and suggest a first step. That can turn a ranking map into a more actionable work queue, although teams should still judge recommendations against their own SEO priorities.

Agency reporting and automation

White-label reports, branded client portals, scheduled rescans and a lead-capture rank-checker widget make Geogrid more suited to client-facing work than a bare rank checker. The REST API and scan-completion webhooks support custom workflows. Webhooks, Zapier, Make.com, Slack, Discord and Pabbly are live integrations; Notion, Google Sheets and Looker Studio are beta, while HubSpot and Salesforce are request-only. Those distinctions matter if a workflow depends on a particular connector.

The API homepage states a ceiling of 250 requests per minute, while plan limits are lower on Freelance and Agency. Security measures include HTTPS encryption in transit, AES-256 encryption at rest and Supabase Row Level Security. Geogrid says it does not sell personal data and erases personal data within 30 days after account deletion.

Pricing

The free plan is free, requires no card and includes 200 credits and one weekly scheduled rescan. It is a useful entry point for occasional checks, but the small credit allowance constrains repeated or wide scans.

Starter costs 29.00 USD per month, billed annually. It provides 1,500 credits per month, up to 15 scans, two scheduled rescans, PDF and PNG exports, five AI Insights per month and standard 13x13 UULE grids. It fits a small operation validating local visibility, but the scan cap and limited AI allowance make it less suitable for sustained client work.

Freelance costs 59.00 USD per month, billed annually. Its 5,000 monthly credits, unlimited scans, three scheduled rescans, PDF, XLSX and PNG exports, REST API at 60 requests per minute and standard 13x13 grids suit independent consultants who need more throughput and data access. Unlimited scans do not remove the credit budget.

Agency costs 179.00 USD per month, billed annually. It raises the allowance to 20,000 monthly credits, includes unlimited scans, ten scheduled rescans, a 120-request-per-minute REST API, adaptive grids and white-label client portals. This is the clearest fit for agencies managing recurring client reporting, though usage remains bounded by credits.

API / Enterprise costs 599.00 USD per month, billed annually. It includes 100,000 monthly credits, unlimited scans and schedules, 21x21 grids covering 441 points, REST API and webhooks, B2B lead-gen widgets, a multi-location dashboard and dedicated support. It suits larger or integration-heavy operations; the higher allowance and support are difficult to justify for a single small business with modest tracking needs.

All paid prices above are annual-billing rates. The free plan is the lower-commitment way to assess the workflow; paid plans make sense when their credit budgets, scheduled rescans or agency and API features match sustained use.

Platforms

Geogrid is available on web and through an API. It tracks Google Maps locally, so it is not a general multi-search-engine rank tracker.

Who it's for

SEO agencies benefit most from the geographic view, client portals, branded reporting and scheduled rescans. Freelancers can step up to API access and exports, while multi-location teams may value the Enterprise dashboard and larger grid capacity. A business that only needs occasional checks, broad search-engine coverage or connectors still in beta should weigh those needs before committing.

Pros and cons

Pros: Scans can span up to 441 coordinates, revealing local variation a single-point check misses.
Pros: AI action plans connect ranking observations to prioritized fixes and suggested first steps.
Pros: White-label client tools, scheduled rescans and API/webhook options support agency reporting and automation.
Cons: Credits are charged per grid point, so wide grids and frequent rescans can consume plan budgets quickly.
Cons: Paid plan rates are billed annually, which is a meaningful commitment compared with the no-card free tier.
Cons: Several named integrations are beta or request-only, limiting their usefulness for teams that need those connections immediately.

Alternatives

For broader rank-tracking choices, compare the Rank Tracking Software category; for tools focused on local search work, see Local SEO Software.

Positionly is worth considering when a reader wants a freemium tracker with Android and iOS apps as well as web and API access. CanIRank is an alternative for readers seeking SEO and link-opportunity reports alongside keyword reporting. GTrack is another freemium API-and-web option for readers comparing grid-based local tracking. RankMySEO suits readers looking for an Apache-2.0 toolkit they can install into an app. Rank Tracker is an option for readers who prefer a desktop product for Linux, macOS or Windows. Whitespark Local Rank Tracker is a paid local-tracking alternative with a Small Business plan at 14.00 USD per month, billed annually, covering 100 location keywords, unlimited domains and unlimited locations. Grid My Business is another freemium API-and-web option for grid-oriented local business scans. Marketing Miner is worth comparing for readers seeking a broader freemium marketing toolkit with keyword and profiler allowances.

Verdict

Choose Geogrid if local Google Maps visibility across a service area matters more than broad search-engine coverage, particularly when agency reports, recurring scans or API workflows are part of the job. Its geographic scans and client-facing tools are the case for paying; per-point credits and annual billing are the reasons to look elsewhere if usage is uncertain or occasional.

	Geogrid	Maprank
Free plan	Yes
Paid from	$29/mo
Platforms	api, Web	Web
Free plan	Yes	No
Paid from	29 /mo	19 /mo
Update frequency	weekly	daily
Location tracking	local	local
Competitor tracking	Yes
Search engines	Google Maps	Google Maps
Historical ranking data	Yes	Yes

Geogrid vs Maprank

Geogrid

Maprank