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SPECIFICTION
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Geogrid vs SerpTrace

Geogrid

geogrid.dev

SerpTrace

serptrace.com

Side by side

FigureGeogridSerpTrace
Price from$29/mo$20/mo
Free planYesYes
Free trial——
Open source——
WebYesYes
APIYes—
Plans published63
Spec score · Rank Tracking Software9.0 (#3)7.5 (#51)
Free planYesYes
SupportThe API / Enterprise plan includes dedicated support.SerpTrace offers email support for account, billing, login, and search-job issues.
What it doesGeogrid tracks local Google Maps and Google Search rankings from geographic grid points and presents the results as heatmaps.SerpTrace tracks Google rankings for selected pages and keywords by location and device.

Plans

Geogrid

  • FreeFree
  • Starter$29 a month
  • Freelance$59 a month
  • Agency$179 a month
  • API / Enterprise$599 a month
  • Free creditsFree

Geogrid pricing →

SerpTrace

  • FreeFree
  • Starter$20 a month
  • Pro$60 a month

SerpTrace pricing →

In their own words

Geogrid

Geogrid tracks local Google Maps rankings across locations and turns scan results into a heatmap. A scan can map as many as 441 coordinates around a business. Its AI action plans prioritize fixes, identify the area each one targets, and suggest a first step. The service is aimed at SEO agencies, with white-label reports, branded client portals, scheduled rescans, and a lead-capture rank-checker widget. Geogrid says it obtains results through the Serper API rather than scraping and infers locale for each scan. Its REST API and scan-completion webhooks support integrations; the homepage states an API capacity of up to 250 requests per minute. Live integrations include Webhooks, Zapier, Make.com, Slack, Discord, and Pabbly; Notion, Google Sheets, and Looker Studio are beta, while HubSpot and Salesforce are request-only. Credits are charged per grid point, excluding cached nodes, skipped terrain, and dead quadrants. Geogrid has a free plan and paid plans starting at $29/mo (annual).

Visit geogrid.dev

SerpTrace

SerpTrace has no write-up on Specifiction yet; its figures are above.

Visit serptrace.com