Ghost vs Jekyll

Ghost is an open-source blog and newsletter platform for professional publishers, with tools for publishing, memberships, analytics, and editorial workflows. It runs on the web and supports custom domains, theme customization, SEO tools, multilingual content, and CSV export. Publishers can send multiple email newsletters and offer free or paid memberships with monthly or yearly billing. The editor supports galleries, GIFs, video, audio, products, files, and bookmarks. Integrations include Stripe, Zapier, Slack, YouTube, Google Analytics, and GitHub. Paid plans start at $18/mo (annual), with a 14-day trial and no permanent free plan. Starter costs $18 a month, billed yearly, and includes 1,000 members, one staff user, and a 5 MB file upload limit. Ghost charges a 0% fee on publication revenue; payment processor fees still apply. Ghost(Pro) includes security protections, while all plans include device verification and email-based two-factor authentication.

Jekyll is a free, open-source tool that turns plain text into static websites and blogs. It combines Markdown, Liquid, HTML, and CSS with layouts, producing static files ready for deployment. Blog features include permalinks, categories, pages, posts, and custom layouts. A plugin system with hooks can generate content and extend builds without changing Jekyll itself. Community-maintained themes provide templates and styles, and site content can override theme files. Generated sites may be deployed manually, through automation, or with third-party services. GitHub Pages is powered by Jekyll and offers free hosting with custom domain support. Jekyll supports Linux, macOS, Windows, and self-hosted use. Installation requires Ruby 2.7.0 or higher, RubyGems, GCC, and Make. Safe mode requires explicit plugin permission through a whitelist. A volunteer core team maintains the project.