Ghost vs Wallkit
Ghost
ghost.orgWallkit
wallkit.netSide by side
| Figure | Ghost | Wallkit |
|---|---|---|
| Price from | $18/mo | $799/mo |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | — | Yes |
| Plans published | 4 | 10 |
| Spec score · Publishing and Subscriptions Software | 8.8 (#4) | 7.4 (#14) |
| Headquarters | Singapore | Brooklyn, New York, USA |
| App Integrations | Ghost connects with services including Stripe, Zapier, Slack, YouTube, Google Analytics, and GitHub. | Wallkit names ActiveCampaign, HubSpot, MailChimp, Campaign Monitor, Slack, Streak, Klaviyo, and Segment as native integrations. |
Plans
Ghost
- Starter$18 a month
- Publisher$29 a month
- Business$199 a month
- CustomPriced on request
Wallkit
- Tier 1$799 a month
- Tier 2$1,199 a month
- Tier 3$1,499 a month
- Tier 4$1,999 a month
- Tier 5$2,499 a month
- Tier 6$3,499 a month
- Tier 7$3,999 a month
- Tier 8$4,499 a month
- Tier 9$4,999 a month
- Tier 10$5,999 a month
In their own words
Ghost
Ghost is an open-source blog and newsletter platform for professional publishers, with tools for publishing, memberships, analytics, and editorial workflows. It runs on the web and supports custom domains, theme customization, SEO tools, multilingual content, and CSV export. Publishers can send multiple email newsletters and offer free or paid memberships with monthly or yearly billing. The editor supports galleries, GIFs, video, audio, products, files, and bookmarks. Integrations include Stripe, Zapier, Slack, YouTube, Google Analytics, and GitHub. Paid plans start at $18/mo (annual), with a 14-day trial and no permanent free plan. Starter costs $18 a month, billed yearly, and includes 1,000 members, one staff user, and a 5 MB file upload limit. Ghost charges a 0% fee on publication revenue; payment processor fees still apply. Ghost(Pro) includes security protections, while all plans include device verification and email-based two-factor authentication.
Wallkit
Wallkit is a modular platform for publishers and media companies running paywalls, memberships, and audience monetization. It can gate text, video, PDFs, and newsletters with metering options. Its beta predictive paywall uses user behavior to decide when to display a paywall according to conversion probability. Subscription tools cover multi-seat and corporate plans, gifts, promotions, IP-based access, and bundled offers. Wallkit also supports event tickets, RSVPs, and subscription-ticket bundles, with more than 110 Stripe payment methods. Users can sign in with Google, Apple, Facebook, email links, OAuth, or Microsoft. The platform is optimized for WordPress, offers a JavaScript SDK for other CMSs, and provides an open API. Named integrations include ActiveCampaign, HubSpot, MailChimp, Campaign Monitor, Slack, Streak, Klaviyo, and Segment. Analytics cover subscribers, revenue, and content conversion. Publishers can configure plan limits, email alerts, branded templates, and user experience. Wallkit lists migration help, turnkey integration, and consulting hours in paid tiers. Pricing starts at $799 a month, with no free plan.