Ghost vs Webflow Marketplace

Ghost is an open-source blog and newsletter platform for professional publishers, with tools for publishing, memberships, analytics, and editorial workflows. It runs on the web and supports custom domains, theme customization, SEO tools, multilingual content, and CSV export. Publishers can send multiple email newsletters and offer free or paid memberships with monthly or yearly billing. The editor supports galleries, GIFs, video, audio, products, files, and bookmarks. Integrations include Stripe, Zapier, Slack, YouTube, Google Analytics, and GitHub. Paid plans start at $18/mo (annual), with a 14-day trial and no permanent free plan. Starter costs $18 a month, billed yearly, and includes 1,000 members, one staff user, and a 5 MB file upload limit. Ghost charges a 0% fee on publication revenue; payment processor fees still apply. Ghost(Pro) includes security protections, while all plans include device verification and email-based two-factor authentication.

Webflow Marketplace is a web catalog for finding templates, apps, libraries, Made in Webflow sites, and Certified Partners. Its templates give site builders a designed structure with responsive layouts, ready-made sections, and styled components. In Webflow Designer, you can change colors, typography, images, layouts, pages, and navigation without writing code; a free Starter workspace can be used to explore and customize templates. Depending on the template, it may include CMS collections, ecommerce functionality, animations, or reusable page structures. The catalog covers portfolios, agencies, online stores, blogs, SaaS companies, and other site types. Free templates are royalty-free for personal and commercial use across multiple projects and clients. Paid templates start at $24 one-time and carry a single-use license for one end product, whether for the purchaser or a client; another project needs another license. Paid templates can be downloaded for hosting elsewhere with a paid Workspace plan. Marketplace purchases are final and non-refundable. Template technical support is the designer’s responsibility, while Webflow support covers problems caused by its built-in features.