Gobble vs RudderStack Customer Data Platform

Gobble is an open-source, multi-tenant event tracking and analytics platform built in Rust. It records clicks, postbacks, impressions, pageviews, and outbound-link clicks through browser and server-side collection. Its browser beacon covers single-page-app navigation and uses navigator.sendBeacon(); the project says it uses no cookies, localStorage, sessionStorage, or fingerprinting, keeping a generated session ID only in JavaScript memory. Query storage has hot, warm, and cold tiers, with 30-day aggregates in warm storage and full history in cold storage. The README claims one instance can process about 1.8 billion events per day with Iggy persistence. Gobble provides browser and zero-dependency TypeScript server SDKs. Batch requests accept up to 10,000 events. Redirects can use HMAC-SHA256 signatures or AES-256-GCM encryption, with per-tenant secrets, and can append ad click IDs for session stitching. An MCP server with 26 tools and Vivgrid AI chat are listed integrations. Self-hosting uses a custom tracker URL.

RudderStack Customer Data Platform collects data from websites, applications, and backend systems, then routes it downstream in real time. Its warehouse-first approach builds on a customer’s warehouse, and RudderStack says it does not store customer data. Profiles can combine event information with other data-cloud sources to model a customer 360, while identity-resolved data can be activated across more than 200 tools. Listed integrations include Google Ads, Salesforce, Snowflake, Google BigQuery, Databricks, and Apache Kafka. Governance features include schema management, event validation, consent automation, and PII handling; security controls include SSO, SSH tunnels, permissions management, and audit logs. The Free plan costs nothing and includes 250K events per month, 16 SDK sources, 200+ cloud destinations, warehouse destinations, and Reverse ETL. Processing stops after a second consecutive monthly overage. Growth costs $265 a month and includes one million events per month. Enterprise pricing is custom, and a 30-day trial is listed.