Google Ad Manager App Mediation vs Superwall

Google Ad Manager App Mediation sends mobile app ad requests to eligible third-party networks in sequence, with yield groups defining which networks can participate. It orders eligible networks using estimated CPM and real-time Ad Exchange CPM, excluding networks expected to yield less than Ad Exchange. The mediation chain's expected yield competes with Ad Manager line items and real-time bids through Dynamic Allocation. Apps use Google Mobile Ads SDK, which calls each network adapter in turn until an ad is returned. Setup requires the SDK, adapters for selected networks, and an Ad Exchange for mobile apps account linked and set as the default for dynamic allocation. Publishers configure yield partners and groups to select networks and inventory. If none of the networks fills a request, it stays unfilled rather than returning automatically to the ad server. A serving chain can contain up to 50 networks; sequential calls in longer chains risk added latency. Google provides Android and iOS mediation guides. The listed plan is free, subject to the Ad Exchange account requirement. Third-party mediation network impressions are not eligible for Active View measurement.

Superwall is an AI-powered monetization stack for subscription and mobile apps that helps teams build, test, and optimize paywalls. Its paywall engine serves iOS, Android, React Native, Flutter, and Web from one web-standards-based runtime, with SDKs for Swift, Kotlin, React Native, Expo, and Flutter. Entitlement APIs, purchase APIs, webhook delivery, direct SQL access to subscription data, and integrations are free on every plan. Paywall revenue is billed at 1% when attributed to Superwall-rendered paywalls; subscriptions purchased outside Superwall are free. The service includes campaigns, audiences, templates, charts, in-app purchase and subscription support, and A/B testing. Superwall AI can use documentation, SDK source, account data, and analytics queries without a usage limit. App-to-Web Checkout sends U.S. iOS users to Stripe Checkout in Safari and links purchases back to the app. Startup costs $49 a month plus 1% of MAR; Scale costs $199 a month plus 1% of MAR.