Google AdMob vs InMobi CMP
Google AdMob
admob.google.com
InMobi CMP
advertising.inmobi.comSide by side
| Figure | Google AdMob | InMobi CMP |
|---|---|---|
| Price from | Free | $20/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | — |
| Plans published | 3 | 2 |
| Spec score · App Monetization Platforms | 8.4 (#2) | 8.1 (#3) |
| Headquarters | Mountain View, California | Singapore |
| Purpose | AdMob matches ads to mobile apps using publisher-set criteria and handles advertiser and network billing. | InMobi CMP helps app and web publishers manage consent and privacy compliance. |
| Support | Google offers a personalized AdMob specialist consultation for developers with more than 25,000 daily active users. | The CMP is self-serve through the support portal, where users can also submit a support ticket. |
Plans
In their own words
Google AdMob
Google AdMob helps mobile app developers monetize apps by matching ads according to publisher-set criteria and handling billing between advertisers and networks. Publishers can use mediation to work with multiple ad networks; participating sources bid on each impression in real time, and the highest-paying bid wins. Available formats include native, rewarded, banner, video and interstitial ads. AdMob integrates with Google Analytics for Firebase to provide insights into ad revenue and user engagement. Publishers can review individual ads and block them by advertiser URL, category, network or sensitive topic. Google provides Mobile Ads SDK integration guides for Android and iOS, while listed supported platforms also include Unity and Flutter. Signup requires a Google account and phone number, and monetization setup requires payment details. Before fully serving ads, a published app must be linked to a supported store and pass an app readiness review. Apps created after January 2025 that are not verified with app-ads.txt face limited ad serving. For USD accounts, the payment threshold is $100; identity and address verification are required to receive payment. Some features are in beta and not available to all publishers.
InMobi CMP
InMobi CMP has no write-up on Specifiction yet; its figures are above.