Google AdMob vs Superwall

Google AdMob helps mobile app developers monetize apps by matching ads according to publisher-set criteria and handling billing between advertisers and networks. Publishers can use mediation to work with multiple ad networks; participating sources bid on each impression in real time, and the highest-paying bid wins. Available formats include native, rewarded, banner, video and interstitial ads. AdMob integrates with Google Analytics for Firebase to provide insights into ad revenue and user engagement. Publishers can review individual ads and block them by advertiser URL, category, network or sensitive topic. Google provides Mobile Ads SDK integration guides for Android and iOS, while listed supported platforms also include Unity and Flutter. Signup requires a Google account and phone number, and monetization setup requires payment details. Before fully serving ads, a published app must be linked to a supported store and pass an app readiness review. Apps created after January 2025 that are not verified with app-ads.txt face limited ad serving. For USD accounts, the payment threshold is $100; identity and address verification are required to receive payment. Some features are in beta and not available to all publishers.

Superwall is an AI-powered monetization stack for subscription and mobile apps that helps teams build, test, and optimize paywalls. Its paywall engine serves iOS, Android, React Native, Flutter, and Web from one web-standards-based runtime, with SDKs for Swift, Kotlin, React Native, Expo, and Flutter. Entitlement APIs, purchase APIs, webhook delivery, direct SQL access to subscription data, and integrations are free on every plan. Paywall revenue is billed at 1% when attributed to Superwall-rendered paywalls; subscriptions purchased outside Superwall are free. The service includes campaigns, audiences, templates, charts, in-app purchase and subscription support, and A/B testing. Superwall AI can use documentation, SDK source, account data, and analytics queries without a usage limit. App-to-Web Checkout sends U.S. iOS users to Stripe Checkout in Safari and links purchases back to the app. Startup costs $49 a month plus 1% of MAR; Scale costs $199 a month plus 1% of MAR.