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Google Ads Experiments vs Google Keyword Planner

Google Ads Experiments

ads.google.com

Google Keyword Planner

business.google.com

Side by side

FigureGoogle Ads ExperimentsGoogle Keyword Planner
Price from—Free
Free plan—Yes
Free trial——
Open source——
WebYesYes
API—Yes
Plans published01
Spec score · Paid Search Advertising Software5.9 (#8)7.8 (#2)
Spec score · Ad Management5.8 (#15)7.7 (#7)

Plans

Google Ads Experiments

No plans published.

Google Ads Experiments pricing →

Google Keyword Planner

  • Google Keyword PlannerFree

Google Keyword Planner pricing →

In their own words

Google Ads Experiments

Google Ads Experiments has no write-up on Specifiction yet; its figures are above.

Visit ads.google.com

Google Keyword Planner

Google Keyword Planner is a free keyword research tool for Search campaigns, available on the web and through an API. It suggests terms related to a business, service, product, or website, and can also accept an uploaded CSV of existing keywords. For each term, it provides estimated monthly search volume and the average cost for an ad to appear. A planning forecast projects clicks, impressions, or conversions from a proposed spend; forecasts refresh daily using the previous 7–10 days of data with seasonal adjustments. Ideas can be filtered, categorized, and arranged into ad groups, although ad-group organization is available only in English. Plans and forecasts can be downloaded or shared by enabling access. Basic keyword suggestions require a completed Google Ads account setup and billing information. Very low-volume or sensitive-category keywords may lack ideas or forecasts, and each new keyword is limited to 80 characters and 10 words.

Visit business.google.com