Google Cloud Identity vs Ory

Google Cloud Identity centrally manages users and groups as an Identity as a Service solution. It can federate identities between Google and providers such as Active Directory and Microsoft Entra ID, and provides single sign-on to thousands of SaaS applications, including Salesforce, SAP SuccessFactors, and Google Workspace. MFA choices include push notifications, Google Authenticator, Titan Security Keys, security keys, backup codes, SMS, voice calls, passkeys, and other TOTP code generators. Its console manages Android, iOS, and Windows devices, with tools to enforce policies, wipe company data, deploy apps, and view reports. Automated provisioning can create, update, or delete user profile information in third-party cloud applications. Directory Sync extends Active Directory users to the cloud, while Secure LDAP supports traditional applications and infrastructure. Free includes 50 user licenses by default; additional licenses can be requested at no cost. Premium costs $6 a month on an annual fixed-term plan, or $7.20 a month on a flexible plan billed monthly. Premium also lists a 99.9% SLA and 24x7 chat and email support.

Ory provides identity and access management for customer apps, business partners, machines, and AI agents. Its capabilities include authentication, user identity management, OAuth2 and OIDC, single sign-on, multi-factor authentication, and fine-grained permissions. The platform is modular and headless, with teams retaining control of their UI and UX. Deployment options include open-source self-hosted components, a self-hosted enterprise license, and managed cloud IAM through Ory Network. Its integration directory covers services such as GitHub, Google Workspace, and HubSpot, and protocols including SAML, SCIM, OAuth 2.0, and webhooks. Ory lists a free Developer tier, Production at $770 a year, and Growth at $9,350 a year. Production includes one production, three staging, and five development environments; Growth includes two production, five staging, and 20 development environments. B2B authentication is limited to Growth and Enterprise. Ory also lists customer SSO, social login, passkeys, customer profiles, directory sync, lifecycle provisioning, and adaptive access policies.