Google Keyword Planner vs Moz Pro
| Google Keyword Planner | Moz Pro | |
|---|---|---|
| Free plan | Yes | No |
| Free trial | No | Yes |
| Paid from | Free | $49/mo |
| Open source | No | No |
| Platforms | api, Web | extension, Web |
| Free plan | Yes | No |
| API access | Yes | — |
| Paid from | — | $20/mo |
| Keyword research | — | Yes |
| Rank tracking | — | Yes |
| Site audit | — | Yes |
| Backlink analysis | — | Yes |
| Competitor research | — | Yes |
Both are listed in Best SEO Tools. On Specifiction, Moz Pro scores higher on our published basis.