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Moz Pro

moz.com

From $49/mo Free trial WebBrowser extension
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Spec score 8.4 #36 of 245 in SEO tools

What it is

Moz Pro is a suite of SEO analytics tools for keyword research, rank tracking, site audits, backlink analysis, and competitor research. Keyword Explorer, SERP analysis, and Rank Tracker help identify keyword opportunities and monitor search performance. Campaigns, Domain Overview, and Site Crawl can track progress and surface technical site issues. AI Visibility tools track prompts and visibility across GPT, Gemini, Google AI Mode, and Perplexity. Campaign setup can connect to Google Analytics, while MozBar Premium is a Chrome extension for examining on-page elements and search results. Plans include online support and Help Hub access, with same-day help from a person. A free Moz Community account offers limited access to MozBar, Keyword Explorer, and Link Explorer for backlink research. Moz offers a free Pro trial, but signup requires a credit card. Listed monthly plans are Starter at $49 a month, Standard at $99 a month, Medium at $179 a month, and Large at $299 a month. Overages are not included; additional campaigns, crawl pages, keywords, and lists can be purchased for monthly fees.

Spec sheet

Purpose
Moz Pro is a suite of SEO analytics tools for implementing SEO strategies and improving search visibility.Read 2 Oct 2026 · dc8hdnsmzapvm.cloudfront.net
Free plan
NoRead 20 Sep 2026 · dc8hdnsmzapvm.cloudfront.net
Trial
Moz offers a free Moz Pro trial, and signing up for it requires a credit card.Read 2 Oct 2026 · dc8hdnsmzapvm.cloudfront.net
Support
Moz Pro plans include 24-hour online support with same-day help from a person, plus Help Hub access.Read 2 Oct 2026 · dc8hdnsmzapvm.cloudfront.net
AI search tracking
AI Visibility tools track prompts and visibility across GPT, Gemini, Google AI Mode, and Perplexity.Read 2 Oct 2026 · dc8hdnsmzapvm.cloudfront.net
Backlink analysis
YesRead 20 Sep 2026 · dc8hdnsmzapvm.cloudfront.net
Browser extension
MozBar Premium is a Chrome extension for researching on-page elements and search engine results pages.Read 2 Oct 2026 · dc8hdnsmzapvm.cloudfront.net
Competitor research
YesRead 20 Sep 2026 · dc8hdnsmzapvm.cloudfront.net
Free access
A free Moz Community account provides limited access to MozBar, Keyword Explorer, and Link Explorer for backlink research.Read 2 Oct 2026 · dc8hdnsmzapvm.cloudfront.net
Integration
Campaign setup can connect a Google Analytics account to a Moz Pro Campaign.Read 2 Oct 2026 · dc8hdnsmzapvm.cloudfront.net
Keyword research
YesRead 20 Sep 2026 · dc8hdnsmzapvm.cloudfront.net
Plan limits
The pricing page states that overages are not included; additional campaigns, crawl pages, keywords, and lists can be purchased for monthly fees.Read 2 Oct 2026 · dc8hdnsmzapvm.cloudfront.net
Rank tracking
YesRead 20 Sep 2026 · dc8hdnsmzapvm.cloudfront.net
SEO research
Keyword Explorer, SERP analysis, and Rank Tracker help users find keyword opportunities and monitor search performance.Read 2 Oct 2026 · dc8hdnsmzapvm.cloudfront.net
Site audit
YesRead 20 Sep 2026 · dc8hdnsmzapvm.cloudfront.net
Site audits
Campaigns, Domain Overview, and Site Crawl help users track progress and identify technical site issues.Read 2 Oct 2026 · dc8hdnsmzapvm.cloudfront.net

Plans and prices

Starter $49 a month monthly entry-level · for individuals managing a single website Read 2 Oct 2026 · dc8hdnsmzapvm.cloudfront.net
Standard $99 a month monthly 1 user · 3 tracked sites · 300 tracked keywords per mo · 400K pages crawled per mo Read 2 Oct 2026 · dc8hdnsmzapvm.cloudfront.net
Medium $179 a month monthly 2 users · 10 tracked sites · 1,500 tracked keywords per mo · 2M pages crawled per mo Read 2 Oct 2026 · dc8hdnsmzapvm.cloudfront.net
Large $299 a month monthly 3 users · 25 tracked sites · 3,000 tracked keywords per mo · 5M pages crawled per mo Read 2 Oct 2026 · dc8hdnsmzapvm.cloudfront.net
Standard $950 a year $950.00 per year (= $79.00/month, billed annually) 1 user · 3 tracked sites · 300 tracked keywords per mo · 400K pages crawled per mo Read 5 Oct 2026 · dc8hdnsmzapvm.cloudfront.net
Medium $1,719 a year $1,719.00 per year (= $143.00/month, billed annually) 2 users · 10 tracked sites · 1,500 tracked keywords per mo · 2M pages crawled per mo Read 5 Oct 2026 · dc8hdnsmzapvm.cloudfront.net
Large $2,868 a year $2,868.00 per year (= $239.00/month, billed annually) 3 users · 25 tracked sites · 3,000 tracked keywords per mo · 5M pages crawled per mo Read 5 Oct 2026 · dc8hdnsmzapvm.cloudfront.net
Enterprise Priced on request Ask about Moz Enterprise for enterprise-level businesses and agencies Read 2 Oct 2026 · dc8hdnsmzapvm.cloudfront.net

Every Moz Pro plan and price →

Strong points and limits

Strong points

  • Combines keyword research, rank tracking, and site audits
  • Tracks AI search visibility across four named services
  • Campaign setup can connect Google Analytics
  • Plans include online support and Help Hub access

Limits

  • Free Pro trial requires a credit card
  • Overages are not included
  • Additional campaigns and usage limits cost extra

Who it suits

Moz Pro suits individuals and teams working on keyword discovery, search performance, technical audits, and competitor research. The Starter plan is described for individuals managing one website.

Verdict

Moz Pro covers several SEO research and monitoring tasks, with separate plan levels and AI search visibility tracking. Review each plan's limits and the extra fees for overages before settling on a tier.

Where Specifiction places it

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