Best Competitor SEO Tools in 2026
Updated
In short: MarketMuse is ranked #1 of 51 as of 4 October 2026, ahead of Rankora and Ahrefs. The best-ranked option with a free plan is Rankora. The lowest first paid tier on this page is Raven Tools at $3.25/mo.
Understanding how other domains appear in search can help focus competitor research. Compare backlink analysis and competitor domains or pages tracked with content gap and keyword gap analysis. Historical data can provide context for changes over time, and API access may matter when working with data through integrations. Free plans and paid-from pricing add cost considerations. Rankora, Ahrefs, and Wranker are among the tools to examine. Consider which kinds of competitor information your work depends on, how much coverage you need, and which listed features and pricing details align with your research.
51 competitor SEO tools ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
51ranked
8free plans on this page
$3.25/molowest paid tier
4 Oct 2026last checked
Input list Competitor SEO Tools 25 channels on this page · 59 of 200 spec lines stated by the makers
Ch Tool Free planPaid fromCompetitor domainsCompetitor pages trackedKeyword gap analysisBacklink analysisContent gap analysisHistorical data Spec sheet Score
01 MarketMuse Free planYesPaid fromnot statedCompetitor domainsnot statedCompetitor pages trackednot statedKeyword gap analysisnot statedBacklink analysisnot statedContent gap analysisnot statedHistorical datanot stated 1/8spec lines stated 7.2
02 Rankora Free planYesPaid from$29/moCompetitor domains3 domainsCompetitor pages trackednot statedKeyword gap analysisYesBacklink analysisYesContent gap analysisYesHistorical datanot stated 6/8spec lines stated 7.2
03 Ahrefs Free planYesPaid from$29/moCompetitor domainsnot statedCompetitor pages trackednot statedKeyword gap analysisnot statedBacklink analysisYesContent gap analysisnot statedHistorical datanot stated 3/8spec lines stated 7.1
04 Wranker Free planYesPaid from$149/moCompetitor domainsnot statedCompetitor pages trackednot statedKeyword gap analysisnot statedBacklink analysisnot statedContent gap analysisnot statedHistorical datanot stated 2/8spec lines stated 7.1
05 Raven Tools Free planYesPaid from$39/moCompetitor domainsnot statedCompetitor pages trackednot statedKeyword gap analysisnot statedBacklink analysisnot statedContent gap analysisnot statedHistorical datanot stated 2/8spec lines stated 6.9
06 Semrush Free planYesPaid fromnot statedCompetitor domainsnot statedCompetitor pages trackednot statedKeyword gap analysisnot statedBacklink analysisYesContent gap analysisnot statedHistorical datanot stated 2/8spec lines stated 6.9
07 Moz Pro Free planNoPaid fromnot statedCompetitor domainsnot statedCompetitor pages trackednot statedKeyword gap analysisnot statedBacklink analysisYesContent gap analysisnot statedHistorical datanot stated 2/8spec lines stated 6.8
08 SpyFu Free planYesPaid from$29/moCompetitor domainsnot statedCompetitor pages trackednot statedKeyword gap analysisnot statedBacklink analysisYesContent gap analysisnot statedHistorical datanot stated 3/8spec lines stated 6.7
09 Topvisor Free planYesPaid from$29/moCompetitor domainsnot statedCompetitor pages trackednot statedKeyword gap analysisnot statedBacklink analysisnot statedContent gap analysisnot statedHistorical datanot stated 2/8spec lines stated 6.7
10 Ubersuggest Free planYesPaid from$29/moCompetitor domainsnot statedCompetitor pages trackednot statedKeyword gap analysisnot statedBacklink analysisYesContent gap analysisnot statedHistorical datanot stated 3/8spec lines stated 6.7
11 Similarweb Sales Intelligence Free planNoPaid fromnot statedCompetitor domainsnot statedCompetitor pages trackednot statedKeyword gap analysisnot statedBacklink analysisnot statedContent gap analysisnot statedHistorical datanot stated 1/8spec lines stated 6.6
12 SISTRIX Free planNoPaid fromnot statedCompetitor domainsnot statedCompetitor pages trackednot statedKeyword gap analysisnot statedBacklink analysisYesContent gap analysisnot statedHistorical datanot stated 2/8spec lines stated 6.6
13 WebCEO Free planNoPaid from$32/moCompetitor domainsnot statedCompetitor pages trackednot statedKeyword gap analysisnot statedBacklink analysisnot statedContent gap analysisnot statedHistorical datanot stated 2/8spec lines stated 6.6
14 cognitiveSEO Free planNoPaid from$89/moCompetitor domainsnot statedCompetitor pages trackednot statedKeyword gap analysisnot statedBacklink analysisnot statedContent gap analysisnot statedHistorical datanot stated 2/8spec lines stated 6.5
15 Mangools Free planYesPaid fromnot statedCompetitor domainsnot statedCompetitor pages trackednot statedKeyword gap analysisnot statedBacklink analysisYesContent gap analysisnot statedHistorical datanot stated 2/8spec lines stated 6.5
16 SEO PowerSuite Free planYesPaid fromnot statedCompetitor domainsnot statedCompetitor pages trackednot statedKeyword gap analysisnot statedBacklink analysisYesContent gap analysisnot statedHistorical datanot stated 2/8spec lines stated 6.5
17 Content Harmony Free planNoPaid from$50/moCompetitor domainsnot statedCompetitor pages trackednot statedKeyword gap analysisnot statedBacklink analysisnot statedContent gap analysisnot statedHistorical datanot stated 2/8spec lines stated 6.2
18 Serpstat Free planYesPaid from$50/moCompetitor domainsnot statedCompetitor pages trackednot statedKeyword gap analysisnot statedBacklink analysisYesContent gap analysisnot statedHistorical datanot stated 3/8spec lines stated 6.2
19 Seobility Free planYesPaid fromnot statedCompetitor domainsnot statedCompetitor pages trackednot statedKeyword gap analysisnot statedBacklink analysisYesContent gap analysisnot statedHistorical datanot stated 2/8spec lines stated 6.1
20 SerpScale Free planNoPaid from$5/moCompetitor domainsnot statedCompetitor pages trackednot statedKeyword gap analysisnot statedBacklink analysisYesContent gap analysisnot statedHistorical datanot stated 3/8spec lines stated 6.1
21 Linkody Free planNoPaid fromnot statedCompetitor domainsnot statedCompetitor pages trackednot statedKeyword gap analysisnot statedBacklink analysisnot statedContent gap analysisnot statedHistorical datanot stated 1/8spec lines stated 6.0
22 Majestic Free planYesPaid fromnot statedCompetitor domainsnot statedCompetitor pages trackednot statedKeyword gap analysisnot statedBacklink analysisYesContent gap analysisnot statedHistorical datanot stated 2/8spec lines stated 6.0
23 Morningscore Free planNoPaid from$69/moCompetitor domainsnot statedCompetitor pages trackednot statedKeyword gap analysisnot statedBacklink analysisYesContent gap analysisnot statedHistorical datanot stated 3/8spec lines stated 6.0
24 seoClarity Free planNoPaid from$2,500/moCompetitor domainsnot statedCompetitor pages trackednot statedKeyword gap analysisnot statedBacklink analysisYesContent gap analysisnot statedHistorical datanot stated 3/8spec lines stated 6.0
25 Advanced Web Ranking Free planNoPaid from$139/moCompetitor domainsnot statedCompetitor pages trackednot statedKeyword gap analysisnot statedBacklink analysisYesContent gap analysisnot statedHistorical datanot stated 3/8spec lines stated 5.9
Is your tool on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which competitor SEO tool is ranked first on Specifiction?
MarketMuse is ranked #1 of 51 with a score of 7.2. Rankora is second and Ahrefs third.
How many of these have a free plan?
8 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, Raven Tools has the lowest first paid tier we found: $3.25/mo.
How is this list ranked?
Ranked on what each maker publishes, the fullest spec sheet first: how deeply the product is documented, the platforms it runs on, a free tier or trial to test it, and its standing. Paid placements never change a rank.
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