Yoast SEO

Spec sheet

What it does

Yoast SEO is a WordPress plugin that provides on-page SEO guidance, readability analysis, structured data, XML sitemaps and AI-oriented features.Read 15 Oct 2026 · wordpress.org

Free plan

YesRead 20 Sep 2026 · yoast.com

Integrations

Yoast documents integrations with Elementor, Semrush, Wincher, Easy Digital Downloads, ACF, Algolia, Jetpack, WooCommerce, Site Kit and Mastodon.Read 15 Oct 2026 · yoast.com

License

Yoast's WordPress plugins are released under the GPL open-source license; the distribution repository identifies Yoast SEO as GPLv3.Read 15 Oct 2026 · yoast.com

Headquarters

Wijchen, The NetherlandsRead 28 Sep 2026 · yoast.com

Founded

2010Read 28 Sep 2026 · yoast.com

AI features

Yoast lists AI generation, AI optimization, AI summarization, content planning, bot controls and AI bulk editing across its plans.Read 15 Oct 2026 · yoast.com

API access

YesRead 20 Sep 2026 · yoast.com

Company facts

LinkedIn lists Yoast as privately held, founded in 2010, headquartered in Wijchen, Gelderland, with 51–200 employees.Read 15 Oct 2026 · linkedin.com

Company ownership

Newfold Digital announced its acquisition of Yoast on August 12, 2021.Read 15 Oct 2026 · newfold.com

Content analysis

The plugin analyzes content in real time and gives SEO and readability recommendations while authors write.Read 15 Oct 2026 · yoast.com

Developer APIs

The developer portal documents REST, Surfaces, Metadata and Schema APIs plus PHP classes and hooks for customization.Read 15 Oct 2026 · developer.yoast.com

Documentation depth

Yoast publishes technical documentation covering analysis, blocks, controls, XML sitemaps, SEO tags, OpenGraph, Schema.org, integrations and HTTP headers.Read 15 Oct 2026 · developer.yoast.com

Installation

The free plugin can be installed through the WordPress dashboard, by uploading a ZIP file or through Yoast's automatic installer.Read 15 Oct 2026 · yoast.com

Internal linking

Premium provides internal-link suggestions while content is written.Read 15 Oct 2026 · yoast.com

Keyword research

YesRead 20 Sep 2026 · yoast.com

Limit: integrations and backend depth

TrustRadius reviewers identify limited integrations with other CMS platforms and weaker backend SEO functionality as concerns.Read 15 Oct 2026 · trustradius.com

Limit: premium paywall

Capterra reviewers complain that important capabilities are paid-only and that Premium is too expensive for personal blogs.Read 15 Oct 2026 · capterra.com

Limit: rigid recommendations

Capterra reviewers report that some optimization recommendations feel overly rigid.Read 15 Oct 2026 · capterra.com

Limit: update and support incidents

Trustpilot contains complaints about corrupted Shopify settings after updates, difficulty reaching a human and occasional unhelpful replies.Read 15 Oct 2026 · trustpilot.com

Praise: ease of use

G2 reviewers repeatedly praise the intuitive interface, simple setup and user-friendly workflow.Read 15 Oct 2026 · g2.com

Praise: support

Trustpilot review summaries commonly praise Yoast staff as helpful, responsive and knowledgeable.Read 15 Oct 2026 · trustpilot.com

Praise: WordPress integration

TrustRadius reviewers repeatedly praise seamless integration inside WordPress and real-time guidance while editing.Read 15 Oct 2026 · trustradius.com

Privacy and processing

Yoast says plugin content analysis runs on the customer's site and that the plugins do not send customers' personal data to Yoast servers.Read 15 Oct 2026 · yoast.com

Rank tracking

YesRead 20 Sep 2026 · yoast.com

Rating on Capterra

4.6 out of 5 from 131 reviewsRead 15 Oct 2026 · capterra.com

Rating on G2

4.5 out of 5 from 203 reviewsRead 15 Oct 2026 · g2.com

Rating on Trustpilot

4.6 out of 5 from 895 reviewsRead 15 Oct 2026 · trustpilot.com

Rating on TrustRadius

8.4 out of 10 from 307 reviews and ratingsRead 15 Oct 2026 · trustradius.com

Rating on WordPress.org

4.8 out of 5 from 27,819 reviewsRead 15 Oct 2026 · wordpress.org

Recent release

Yoast SEO 28.7 was released October 13, 2026 and added the ability for agents to update titles and descriptions through Yoast Abilities.Read 15 Oct 2026 · developer.yoast.com

Redirect manager

Premium includes automated redirects for moved or renamed URLs.Read 15 Oct 2026 · yoast.com

REST API

The Yoast REST API returns SEO metadata, including meta tags and Schema.org data, for URLs on a site.Read 15 Oct 2026 · developer.yoast.com

Search appearance controls

Users can edit titles, meta descriptions, canonical URLs, robots directives and social previews for content.Read 15 Oct 2026 · yoast.com

Security program

Yoast's security-report page says its bounty program was paused on October 12, 2026, while vulnerability reports remain accepted and reviewed.Read 15 Oct 2026 · yoast.com

Structured data

Yoast automatically generates Schema.org structured data and supports additional schema blocks and aggregation features.Read 15 Oct 2026 · yoast.com

System requirements

Yoast supports the two latest WordPress versions, PHP 7.4 or newer, at least 256 MB PHP memory, MySQL 5.6+ or MariaDB 10.0+ and modern browsers.Read 15 Oct 2026 · yoast.com

XML sitemaps

Yoast generates XML sitemaps and documents controls for sitemap output and performance.Read 15 Oct 2026 · developer.yoast.com

Plans and prices

Every Yoast SEO plan and price →

Where Specifiction places it

• SEO tools#3 of 2459.3
• Ecommerce SEO Software#5 of 298.4
• Wordpress Plugins#8 of 348.4
• Search Engine Optimization Software#10 of 318.4