| Price from | $29.90/mo | $5/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | Yes |
| Web | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 5 | 5 |
| Spec score · SEO tools | 9.3 (#4) | 9.3 (#3) |
| Spec score · Search Engine Optimization Software | 8.9 (#3) | 8.4 (#10) |
| API access | Yes | Yes |
| Free plan | Yes | Yes |
| Headquarters | Bratislava, Slovakia | Wijchen, The Netherlands |
| Integrations | The official integrations page documents Slack notifications for SERPWatcher reports and SERP volatility alerts. | Yoast documents integrations with Elementor, Semrush, Wincher, Easy Digital Downloads, ACF, Algolia, Jetpack, WooCommerce, Site Kit and Mastodon. |
| Keyword research | Yes | Yes |
| License | The terms grant a proprietary, non-transferable license and prohibit copying, reverse engineering, resale and derivative works. | Yoast's WordPress plugins are released under the GPL open-source license; the distribution repository identifies Yoast SEO as GPLv3. |
| Praise: ease of use | Independent reviewers repeatedly praise the intuitive interface and quick navigation. | G2 reviewers repeatedly praise the intuitive interface, simple setup and user-friendly workflow. |
| Praise: support | Trustpilot reviewers repeatedly mention fast, helpful customer support. | Trustpilot review summaries commonly praise Yoast staff as helpful, responsive and knowledgeable. |
| Rank tracking | Yes | Yes |
| Rating on G2 | 4.7 out of 5 from 97 reviews | 4.5 out of 5 from 203 reviews |
| Rating on Trustpilot | 4.5 out of 5 from 167 reviews | 4.6 out of 5 from 895 reviews |
| What it does | Mangools is a web SEO suite for keyword research, SERP analysis, rank tracking, backlink analysis and domain insights. | Yoast SEO is a WordPress plugin that provides on-page SEO guidance, readability analysis, structured data, XML sitemaps and AI-oriented features. |
