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Analytics & Data

Best Search Engine Optimization Software in 2026

Use this list to compare search engine optimization software by pricing, research and tracking features, audit and backlink tools, and keyword limits. When selecting a tool, see whether its free option or trial matches your budget, which operating environment it supports, and whether its licence and hosting arrangement work for you.

  1. 01 Ahrefs

    Ahrefs suits people doing keyword, competitor, backlink and site-audit work who need web tools or API access.

    From $29/mo Free plan Web · API
    9.1 Visit Specs
  2. 02 AccuRanker
    From $224/mo Free trial Web · API
    9.0 Visit Specs
  3. 03 Mangools
    From $29.90/mo Free plan Web · API · Browser extension
    8.9 Visit Specs
  4. 04 Screaming Frog SEO Spider

    It suits experienced SEOs, agencies, and brands that need technical site audits, including JavaScript crawling and custom data extraction.

    Free plan Windows · macOS · Linux · API
    8.9 Visit Specs
  5. 05 Rank Math SEO

    Rank Math SEO suits WordPress site owners who want SEO controls, analysis, structured data, and tracking inside WordPress.

    Free plan Open source Web · API · Self-hosted
    8.7 Visit Specs
  6. 06 SEO PowerSuite

    It suits people who need keyword research, rank tracking, site auditing, backlink analysis, or competitor research.

    From $29.08/mo Free plan Windows · macOS · Linux · API
    8.7 Visit Specs
  7. 07 Semrush
    From $10/mo Free plan API
    8.5 Visit Specs
  8. 08 BrightLocal Reputation Manager

    It suits businesses that want to collect and manage reviews for one location, as well as agencies and consultants.

    From $41/mo Free trial Web
    8.4 Visit Specs
  9. 09 Sitebulb
    Free trial Web · Windows · macOS · Browser extension
    8.4 Visit Specs
  10. 10 Yoast SEO
    From $5/mo Free plan Open source Web · API · Self-hosted
    8.4 Visit Specs
  11. 11 Google Search Console

    Google identifies business owners, SEO specialists or marketers, site administrators, and web developers as users.

    Free plan Web · API
    8.3 Visit Specs
  12. 12 Clearscope
    From $129/mo Free trial Web
    8.2 Visit Specs
  13. 13 Conductor
    Free trial Web · API
    8.1 Visit Specs
  14. 14 Botify

    It suits enterprise and growth companies managing SEO, AI visibility, crawling, and content optimization.

    Web · API · Browser extension
    8.0 Visit Specs
  15. 15 BrightEdge
    Web · API
    7.9 Visit Specs
  16. 16 JetOctopus
    Free trial Web · API
    7.9 Visit Specs
  17. 17 SISTRIX
    From €119/mo Free trial Web · API
    7.8 Visit Specs
  18. 18 SpyFu

    SpyFu suits SEO, paid-search and agency users who need keyword, competitor, backlink and ranking data through web or API access.

    From $29/mo Web · API
    7.8 Visit Specs
  19. 19 GoMySeo
    From €19/mo Free plan Web
    7.7 Visit Specs
  20. 20 Wincher
    Free trial Web · API · Browser extension
    7.5 Visit Specs
  21. 21 Advanced Web Ranking
    From $139/mo API
    7.4 Visit Specs
  22. 22 Lumar
    Web · API
    7.4 Visit Specs
  23. 23 Oncrawl

    Oncrawl is designed for large-scale and complex websites, including large e-commerce sites.

    Web · API
    7.4 Visit Specs
  24. 24 ProRankTracker
    Free trial API
    7.3 Visit Specs
  25. 25 Nightwatch
    From €79/mo API
    7.1 Visit Specs
How this list is ordered. Specifiction scores each tool on how fully its maker documents it, whether its prices are published, where the research puts it, the platforms it runs on and whether it can be tried for free (how we rank). Makers can also buy a numbered place (how Specifiction is paid for).

Compare Ahrefs and AccuRanker Get a place on this list

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