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BrightLocal Reputation Manager

brightlocal.com

From $41/mo Free trial Web
Visit brightlocal.com
Spec score 8.5 #3 of 27 in Local Marketing Software

What it is

BrightLocal Reputation Manager helps businesses collect, monitor, answer, and display customer reviews. It gathers reviews from more than 80 sites, including Google, Facebook, Yelp, Trustpilot, TripAdvisor, OpenTable, Yellow Pages, BBB.org, Foursquare, and industry-specific platforms. Users receive new-review notifications, reports, and real-time alerts about negative feedback. Review invitations can go out through branded email, SMS, QR codes, or in-store campaigns, with automation available. Users can answer Google and Facebook reviews in BrightLocal; for other sites, it provides a link to the listing. Dashboard AI assistance can draft replies, and customizable review widgets can be added to websites without coding. The Grow plan covers one location and includes monitoring, responses, requests by email, SMS and in-store campaigns, and a website widget. It costs $65 a month billed monthly, or $584 USD billed annually ($49 / mo). The paid service has no free plan, but offers a 14-day full-access trial without a credit card. SMS requests use credits, and in-app replies to Google and Facebook reviews are limited to 350 characters.

Spec sheet

Purpose
Reputation Manager gathers customer reviews, helps businesses request feedback, monitors mentions across more than 80 sites, and lets users showcase reviews on their websites.Read 8 Oct 2026 · brightlocal.com
Intended users
BrightLocal describes the Grow plan as suitable for businesses seeking to strengthen their reputation and win more customers; the company also serves agencies and consultants.Read 8 Oct 2026 · brightlocal.com
Free plan
NoRead 22 Sep 2026 · brightlocal.com
Trial
BrightLocal offers 14 days of full access without requiring a credit card.Read 8 Oct 2026 · brightlocal.com
Support
BrightLocal describes its support as human and expert, with a global team available around the clock.Read 8 Oct 2026 · brightlocal.com
Headquarters
Brighton, United KingdomRead 28 Sep 2026 · brightlocal.com
Founded
2009Read 28 Sep 2026 · brightlocal.com
Company
BrightLocal says it was founded in 2009 and is headquartered in Brighton, UK.Read 8 Oct 2026 · brightlocal.com
AI assistance
The product offers AI assistance to draft review replies from its dashboard.Read 8 Oct 2026 · brightlocal.com
Google review limit
Without connecting a Google Business Profile, BrightLocal says it pulls only the latest 500 reviews; connecting the profile enables daily review checks and responses.Read 8 Oct 2026 · help.brightlocal.com
Included locations
1Read 22 Sep 2026 · brightlocal.com
Privacy and security
BrightLocal says it is UK GDPR compliant, uses appropriate security measures, restricts personal-data access to people with a business need, and seeks ISO 27001-certified or SOC II-equivalent providers where practical.Read 8 Oct 2026 · brightlocal.com
Reply length limit
In-app replies to Google and Facebook reviews are limited to 350 characters; longer responses must be posted on the review site.Read 8 Oct 2026 · help.brightlocal.com
Review monitoring
The product brings reviews into one place, sends new-review notifications, provides reports, and offers real-time negative-feedback alerts for reviews on 80+ niche sites.Read 8 Oct 2026 · brightlocal.com
Review replies
Users can reply directly to Google and Facebook reviews in BrightLocal; for other sites, BrightLocal provides a link to the review listing.Read 8 Oct 2026 · brightlocal.com
Review requests
Users can invite customers to review through branded email, SMS, QR codes, and in-store campaigns.Read 8 Oct 2026 · brightlocal.com
Review site coverage
BrightLocal says Reputation Manager tracks reviews on over 80 sites, including niche platforms for legal, medical, real estate, and home services.Read 8 Oct 2026 · brightlocal.com
Review widgets
Users can embed reviews on their websites without coding and customize the widget layout.Read 8 Oct 2026 · brightlocal.com
SMS credits
SMS requests require credits: one credit per SMS in the US and Canada and two per SMS in the UK; accounts receive 10 free credits, and purchased credits do not expire.Read 8 Oct 2026 · brightlocal.com

Plans and prices

Grow $65 a month $65 USD / mo billed monthly; $584 USD billed annually ($49 / mo) for 1 location Manage features plus review monitoring and responses · review requests by email, SMS, and in-store campaigns · website review widget · SMS credits required Read 8 Oct 2026 · brightlocal.com
Track $41 a month $41 USD / mo billed monthly; $369 USD billed annually ($31 / mo) for 1 location local visibility and SEO tools · review management not listed in included features Read 8 Oct 2026 · brightlocal.com
Manage $54 a month $54 USD / mo billed monthly; $485 USD billed annually ($40 / mo) for 1 location Track features plus listings sync and Google Business Profile post scheduling · review management not listed in included features Read 8 Oct 2026 · brightlocal.com

Every BrightLocal Reputation Manager plan and price →

Strong points and limits

Strong points

  • Tracks reviews on more than 80 sites.
  • Automates review requests through multiple channels.
  • Customizable website widgets require no coding.
  • AI can draft review replies.
  • 14-day full-access trial needs no credit card.

Limits

  • No free plan.
  • Grow includes one location.
  • SMS requests require credits.
  • In-app replies are limited to 350 characters.

Who it suits

It suits businesses that want to collect and manage reviews for one location, as well as agencies and consultants. The Grow plan is aimed at businesses seeking to strengthen their reputation and win more customers.

Verdict

BrightLocal combines review monitoring, requests, replies, and website display in a single service. Check the per-location plan cost, SMS credits, and reply limit against your workflow.

Where Specifiction places it

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