Google Keyword Planner vs Opteo
Google Keyword Planner
business.google.comOpteo
opteo.comSide by side
| Figure | Google Keyword Planner | Opteo |
|---|---|---|
| Price from | Free | $129/mo |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 1 | 4 |
| Spec score · Paid Search Advertising Software | 7.8 (#2) | 7.6 (#3) |
| Support | Google Ads Help offers a contact option and a help community for assistance. | Support is available by chat or email Monday to Friday, 09:00 to 18:00 GMT; pricing also lists live chat, priority support, and an Enterprise account manager by plan. |
Plans
Opteo
- Basic$129 a month
- Professional$249 a month
- Agency$499 a month
- EnterprisePriced on request
In their own words
Google Keyword Planner
Google Keyword Planner is a free keyword research tool for Search campaigns, available on the web and through an API. It suggests terms related to a business, service, product, or website, and can also accept an uploaded CSV of existing keywords. For each term, it provides estimated monthly search volume and the average cost for an ad to appear. A planning forecast projects clicks, impressions, or conversions from a proposed spend; forecasts refresh daily using the previous 7–10 days of data with seasonal adjustments. Ideas can be filtered, categorized, and arranged into ad groups, although ad-group organization is available only in English. Plans and forecasts can be downloaded or shared by enabling access. Basic keyword suggestions require a completed Google Ads account setup and billing information. Very low-volume or sensitive-category keywords may lack ideas or forecasts, and each new keyword is limited to 80 characters and 10 words.