Google Keyword Planner vs WordStream Free Keyword Tool
Google Keyword Planner
business.google.comWordStream Free Keyword Tool
wordstream.comSide by side
| Figure | Google Keyword Planner | WordStream Free Keyword Tool |
|---|---|---|
| Price from | Free | Free |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 1 | 1 |
| Spec score · Paid Search Advertising Software | 7.8 (#2) | 7.1 (#5) |
| Spec score · PPC Software | 7.9 (#3) | 7.0 (#9) |
| Spec score · SEO tools | 8.0 (#88) | 7.6 (#146) |
| Spec score · Keyword Research Tools | 7.9 (#19) | 7.0 (#35) |
| Free plan | Yes | Yes |
| Purpose | Google Keyword Planner helps advertisers research keywords for Search campaigns and view estimates of search volume and targeting costs. | Finds keyword suggestions and performance data for SEO, AI search, and paid advertising. |
| Support | Google Ads Help offers a contact option and a help community for assistance. | The keyword tool page offers a link to talk with a marketing expert for help with marketing and advertising. |
Plans
In their own words
Google Keyword Planner
Google Keyword Planner is a free keyword research tool for Search campaigns, available on the web and through an API. It suggests terms related to a business, service, product, or website, and can also accept an uploaded CSV of existing keywords. For each term, it provides estimated monthly search volume and the average cost for an ad to appear. A planning forecast projects clicks, impressions, or conversions from a proposed spend; forecasts refresh daily using the previous 7–10 days of data with seasonal adjustments. Ideas can be filtered, categorized, and arranged into ad groups, although ad-group organization is available only in English. Plans and forecasts can be downloaded or shared by enabling access. Basic keyword suggestions require a completed Google Ads account setup and billing information. Very low-volume or sensitive-category keywords may lack ideas or forecasts, and each new keyword is limited to 80 characters and 10 words.
WordStream Free Keyword Tool
WordStream Free Keyword Tool has no write-up on Specifiction yet; its figures are above.